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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Because survey fatigue is real.

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A Member Research Strategy to Consider

Smooth The Path

The New Member Engagement Study is a mixed method study. Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path. Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative.

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Study Holds Key to Association Member Engagement

Smooth The Path

The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members. Increased new member engagement over time, improves all member engagement. But, are they?

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Read on to learn more.

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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members. It is our understanding of them that guides the organization’s strategy. Related: Member Engagement Research.

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. “That one-to-three-year member, that member’s probably fairly new to construction.

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New Report Reveals a Rebound in Membership Numbers

Associations Now

The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members. Here’s a look at some of the strategies and marketing tactics that stood out in the report.

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