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Association Brain Food: 1.26.24

Reid All About it

It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. More info/register. 1 CAE credit.

Survey 256
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Top Performing Associations Do Not Give Gifts

Smooth The Path

But, research shows gifts do not improve member engagement. Recently I dove back into the results of the New Member Engagement Study. What were the strategies and tactics of the top performers? It turns out a little over 10% of the respondents had top performing new member onboarding programs. What can you sample?

Sample 99
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Maximizing AI Potential: Crafting Effective ChatGPT Prompts for Association Work

AssociationChat

ChatGPT , a cutting-edge AI language model developed by OpenAI , offers associations many opportunities to improve the member experience and simplify their daily operations. In this blog post, I explore some of the benefits of ChatGPT for associations and provide some simple tips for crafting more effective ChatGPT prompts.

CA 64
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Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There is an alternative to free and discounted memberships and that alternative is sampling. We have a gift for you.

Sample 68
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Navigating Each Association’s Two-Way Trust Street

Smooth The Path

There are so many things that build members’ trust in an association. It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article.

Sample 68
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10 Ways to Learn with Higher Logic

Higher Logic

To start, here’s a sample of some of our favorite webinars: Webinar | Why Your Association Needs a Mentoring Program in 2020. Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. For example, in under two minutes each, you can get a great visual lesson on the following topics: Watch | Member Retention Strategy.

Library 219
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. The need for a new messaging strategy. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.