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Association Brain Food: 4.12.24

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TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. 1 CAE credit.

Revenue 256
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Association Brain Food: 2.2.24

Reid All About it

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric.

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Association Brain Food: 9.15.23

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TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Add your association’s name to the sign-on letter before they present it to Congress next week. AMS implementation. Credentialing support. Boring conferences.

LMS 256
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Association Brain Food: 1.26.24

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TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. They also provide a checklist for implementing an effective mentoring program or enhancing an existing one. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.

Survey 256
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Association Brain Food: 11.10.23

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The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. More info/register.

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Association Brain Food: 9.1.23

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TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Project management. Answer: we all do.

Revenue 227