Membership Marketing

JANUARY 10, 2019

There is not a need to educate them from scratch. And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Do not give up.

Marketing 74

Marketing Discount Price Review 74

Reid All About it

SEPTEMBER 2, 2022

The weekly list of free educational events and resources for the association community…. Because managers are facing a host of new issues and challenges in the post-pandemic workplace, WBT Systems says associations can help industry employers and employees by offering manager training programs. Manager of Educational Experiences, MPI.

Project 47

Project Tips Technology Marketing 47

Reid All About it

AUGUST 19, 2022

The weekly list of free educational events and resources for the association community…. Quorum lays out the steps to building a grassroots advocacy program from scratch. Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Grassroots advocacy.

Technology 43

Technology Software Cost Products 43

MemberClicks

MAY 13, 2022

Read on to find: Overview of Association Management Software What is the Best Association Management Software? This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform.

Software 52

Software Association Management Price System 52

Reid All About it

SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. Here are the educational events scheduled for next week.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Off Stage

MAY 21, 2010

Member recruitment? And we as organizations become MLS dependent--for the income, certainly, but also as the main component of of membership recruitment and retention. If every service you provide, every education program, were judged by the dollars the member would pay to obtain it, what would your organization do differently?

Sacramento 40

Sacramento Social Media Recruiting Recruitment 40

Slice-Works

FEBRUARY 6, 2014

I wanted my new best friend to be excited and validate my decision. Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. Part 1: Preparing your Content.

Content 28

Content Social Media Marketing Review 28

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Create a referral program. As a result, it only makes sense to get your members involved in spreading the word via a referral program. Another kind of recruitment event you can host is a bring-a-friend meeting.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Create a referral program. As a result, it only makes sense to get your members involved in spreading the word via a referral program. Another kind of recruitment event you can host is a bring-a-friend meeting.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Nimble AMS

APRIL 9, 2022

Does your association’s volunteer program already have plenty of recruits? When you prioritize volunteer engagement, your volunteer program benefits, and so does your association’s bottom line. In the introduction of the survey, share how it will help the volunteer program provide better opportunities for its participants.

Survey 126

Survey Recruiting Recruitment Committee 126

Reid All About it

SEPTEMBER 9, 2022

The weekly list of free educational events and resources for the association community…. Inspired and informed by a session at ASAE Annual, WBT Systems describes a product development cycle you can use for educational programs. Skip down to the list of free educational events if you prefer takeout. Host: UST Education.

Education 41

Education Project LMS Technology 41

Reid All About it

FEBRUARY 24, 2023

The weekly list of free educational events and resources for the association community… Professional development and membership. Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. AMS implementation.

Certificate 39

Certificate Innovation Education Process 39

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52