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Members Hire Customized Advocacy
Potomac Core
FEBRUARY 28, 2018
Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization.
Potomac Core
Energizing Member Engagement
Potomac Core
AUGUST 29, 2017
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.
Association Supply Chain Advocacy
Potomac Core
OCTOBER 29, 2017
Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own.
Members Hire Associations, Members Fire Associations
Potomac Core
DECEMBER 27, 2017
Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships.
2017 Member Engagement Strategy
Potomac Core
AUGUST 3, 2016
Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Looming external factors will play a significant role in how membership decisions will be made. The outcome of the U.S.
Breakthrough Associations
Potomac Core
SEPTEMBER 14, 2016
The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. elections are mind numbing. The constant stream of information reminds association executives just how complex the world has become for your members.
Just Another Association
Potomac Core
MAY 24, 2017
Strive to Be More Than Just Another Association . Associations who seek to grow or expand revenues need to be more than just another association.
Stop Selling Stuff
Potomac Core
APRIL 26, 2017
At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty.
Advocacy Drives Business Outcomes
Potomac Core
JANUARY 4, 2017
For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Even though the U.S.
Data Driven Engagement
Potomac Core
AUGUST 2, 2017
Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging.
3 Association Radical Transformation Strategies
Potomac Core
MARCH 22, 2017
Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve.
4 Association Disruption Strategies
Potomac Core
JANUARY 31, 2017
The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% economic growth show just how challenging business conditions are for business decision makers.
The Vital Association
Potomac Core
JUNE 8, 2016
In an evolving and complex world , is it possible for associations to become vital to the industries they serve?
The Recession Ready Association
Potomac Core
MAY 17, 2016
It’s been seven years since the end of the great recession and one economist thinks there is a 60% chance of a recession next year. As global uncertainty and slow U.S. economic growth dominate the landscape, CEO’s should assess whether or not they are leading a recession ready association.
Post Brexit Associations
Potomac Core
JUNE 30, 2016
. The Brexit vote in the United Kingdom along with modest and subdued global economic growth will continue to affect corporate decisions on external costs not related to top line growth and operating performance.
Association Relevance Despite Market Turbulence
Potomac Core
MAY 3, 2016
In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market.
Driverless Associations
Potomac Core
JANUARY 6, 2016
Ring in the age of Driverless Associations. It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Slow U.S.
Positive Association Disruption
Potomac Core
MARCH 22, 2016
Can positive association disruption reverse the fortunes for industry professionals and an organization? In a weak economic growth environment, it’s a daunting task. According to the 2016 PWC U.S. CEO Survey concerns “over volatility and over-regulation are rising.”
Regulatory Activity Reshaping Associations
Potomac Core
APRIL 19, 2016
Where are CEO’s planning to spend their time in 2016? According to a KPMG study of 400 Chief Executives, “34% spend more time with regulators or are considering doing so.”
Data Fuels Active Innovation
Potomac Core
APRIL 5, 2016
In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S.
Disruptive Advocacy Strategies
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? While the possibility of a recession seems unlikely this year, growth remains a challenge for many industries. According to the Conference Board , U.S.
Funding Industry Innovation
Potomac Core
NOVEMBER 3, 2015
Anemic economic performance is unfortunately becoming a mainstay in the U.S. economy. The release of the 3 rd quarter GDP numbers where only 1.5% growth was reported is another reminder of how much the ground is shifting for associations.
Innovative Workforce Solutions
Potomac Core
OCTOBER 13, 2015
Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products.
Disruptive Innovation Creates Association Opportunities
Potomac Core
FEBRUARY 9, 2016
Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions?
Improving Association Retention Performance
Potomac Core
JUNE 28, 2015
Improving Association Retention Performance. What Association doesn’t want to slow down its Member Resignations and improve retention performance? Member losses are difficult especially when an Association loses larger members.
Association Bored Meetings
Potomac Core
JUNE 16, 2015
Association Bored Meetings. Are your board members laser focused on their mobile devices during board meetings? Is there a sense of restlessness at your executive committee and full board meetings?
The Future State of Associations
Potomac Core
SEPTEMBER 21, 2015
In his book “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” Howard Schultz, Starbucks President & CEO says “Vision is what they call it when others can’t see what you see.”
Accelerating Member Engagement
Potomac Core
APRIL 20, 2015
Accelerating Member Engagement. According to a recent CNBC post “earnings are expected to be down by some 4 percent year over year, that is an 8-percent reduction from previous estimates.” How does this or any financial news connect to Association member engagement?
Data Driven Innovation
Potomac Core
SEPTEMBER 9, 2015
Are economic tides shifting again? According to the Conference Board , corporate profitability may face headwinds resulting from higher costs as “the business cycle matures.” They also suggest that “America’s strength in technological progress needs to help accelerate productivity.”
Here is What We Do for You
Potomac Core
AUGUST 18, 2015
. The Wall Street Journal recently reported that if the current trend continues, Data provider Dealogic estimates that Global Mergers and Acquisitions will climb to and exceed $4.58 trillion in 2015.
Association Outside In Innovation
Potomac Core
AUGUST 5, 2015
With so much new technology available, should associations develop an innovation strategy? Not necessarily. Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes.
Association Loyalty or Engagement Strategy?
Potomac Core
JULY 14, 2015
In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly.
Association Outside In Case Study
Potomac Core
JUNE 3, 2015
Association Outside In Case Study. If your members face top line growth challenges, generational transfer issues, and evolving consumer expectations, how can your Association support member success?
Association Innovation Delivers Growth
Potomac Core
MAY 28, 2015
Association Innovation Delivers Growth. What capabilities should your association have in order to deliver revenue growth and strong retention?
Driving Member Business Outcomes
Potomac Core
MAY 19, 2015
Driving Member Business Outcomes. Can an Association transform itself and become a strategic business partner to the very members they serve? The International Association of Refrigerated Warehouses (IARW) did as much through an intensive strategic planning process.
Disruptive Associations
Potomac Core
MAY 5, 2015
Disruptive Associations. A snapshot by the Conference Board of both the U.S. and Global Economy doesn’t necessarily paint the rosiest of pictures GDP growth is projected at 2.9% in the United States while economic performance in the rest of the world will be shaped by “volatility.”
Traditional Association Thinking?
Potomac Core
APRIL 9, 2015
Traditional Association Thinking? Is there an Association that isn’t yet facing a for profit competitor? Both before and after the end great recession for profit competitors are aggressively marketing their way into Association markets.
Advocacy or Business Outcomes?
Potomac Core
MARCH 17, 2015
Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies.
Engagement as a Sales Strategy?
Potomac Core
MARCH 1, 2015
When your Association’s founders first convened, did they envision hiring staff that would sell products and services? No, they identified like minded companies who shared the same challenges understanding that they could achieve greater impact together that individually. link]. Strategic Alignment.
Innovation & Association Relevance
Potomac Core
FEBRUARY 18, 2015
When is the timing right to embrace innovation and change at your Association? Some argue that with an improved economy its best to leave well enough alone. Maybe, no. The real question? How well are you positioned to help your member’s achieve their business outcomes in a time of dramatic innovation and change? ( [link] ). Strategic Inflection Point. As Associations assess their relevance, it might not necessarily be a time for celebration.
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