Expert insights. Personalized for you.
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement. MORE
Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Associations who customize their advocacy strategies will remain relevant. Those who don’t will falter. Answering the Call to Action: Customized Advocacy. MORE
Sluggish global growth and U.S. growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. MORE
Breaking. Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Members expect their Associations to be nimble, future focused, and having the speed and foresight to help move an Industry forward. Organizations recognizing this shift are transforming from yesterday’s Associations to Tomorrow’s Associations. MORE
In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. MORE
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. MORE
In his book “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” Howard Schultz, Starbucks President & CEO says “Vision is what they call it when others can’t see what you see.” In a slow domestic growth and a global uncertain economy, how will the future state of associations be defined? Disruption. MORE
The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. elections are mind numbing. The constant stream of information reminds association executives just how complex the world has become for your members. How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? MORE
In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty? Association executives still look for member “loyalty” and then measure it by retention rates. MORE
Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. Economic uncertainty stemming from political gridlock and geopolitical risk remains widespread as corporations continue to increase their cash reserves at a “faster rate than expected.” MORE
Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. MORE
. The Brexit vote in the United Kingdom along with modest and subdued global economic growth will continue to affect corporate decisions on external costs not related to top line growth and operating performance. Associations in a number of instances are increasingly more relevant , and have strategic objectives closely aligned with the industries they serve. These organizations also have the characteristics that define Post Brexit Associations. MORE
Dan Varroney. Why Members Hire Associations – Potomac Core Consulting is pleased to announce that its President & CEO, Dan Varroney is being featured in a series of three podcast episodes. The series is part of a re brand of the weekly podcast series by renowned autho r JP Moery , President & Founder of the Moery Company. MORE
In an evolving and complex world , is it possible for associations to become vital to the industries they serve? Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. As organizations consider these factors, is becoming a vital association too tall an order to fill? What Is a Vital Association? MORE
For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Even though the U.S. economy grew at a brisk 3.5% in the third quarter of 2016 growth forecasts for 2017 remain mixed. MORE
Anemic economic performance is unfortunately becoming a mainstay in the U.S. economy. The release of the 3 rd quarter GDP numbers where only 1.5% growth was reported is another reminder of how much the ground is shifting for associations. Companies will likely view membership through an even narrower prism of operating margins if economic conditions weaken further. MORE
Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Looming external factors will play a significant role in how membership decisions will be made. The outcome of the U.S. MORE
Strive to Be More Than Just Another Association . Associations who seek to grow or expand revenues need to be more than just another association. In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Those who are aligned with business challenges and outcomes are relevant because they relate to what really matters. MORE
Breaking news. Executives and Professionals seek strategic solutions from their Associations. Facing increasing pressure to produce results, they only engage in activities that help them overcome business challenges and achieve results. MORE
Improving Association Retention Performance. What Association doesn’t want to slow down its Member Resignations and improve retention performance? Member losses are difficult especially when an Association loses larger members. Yet the painful lessons from these resignations can help your organization reposition itself and drive accelerated member engagement and achieve improved operating performance. MORE
At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty. Hearing endless staff reports and selling stuff is not where they are at anymore. MORE
Ring in the age of Driverless Associations. It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Slow U.S. GDP Growth and modest improvement in Global Growth appear to be the bellwethers of even more technology advancements. These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. MORE
Accelerating Member Engagement. According to a recent CNBC post “earnings are expected to be down by some 4 percent year over year, that is an 8-percent reduction from previous estimates.” How does this or any financial news connect to Association member engagement? What happens today influences how executives make decisions about where to invest their precious time. Is Member Satisfaction A Solution? No, not really. MORE
It’s been seven years since the end of the great recession and one economist thinks there is a 60% chance of a recession next year. As global uncertainty and slow U.S. economic growth dominate the landscape, CEO’s should assess whether or not they are leading a recession ready association. While the next recession may not be as severe as the last one, be rest assured that business leaders are continually increasing scrutiny over expenditures not related to corporate performance. MORE
Late Breaking News. Members Hire Constant Transformation. As Artificial Intelligence , the cloud, and virtual reality take hold , Industries will invest resources in Associations that are equally transformation focused. Despite profitability, Industries are using new technologies to prepare for whatever comes next. As a result, Associations must continually transform themselves if they want to keep pace with members. MORE
Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Regardless of the economic climate, organizations are committed to keeping their organizations relevant. MORE
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Associations can be more proactive and less reactive by providing more opportunities for their members to share knowledge and build new solutions that drive business and professional outcomes. Compelling Member Engagement Using “Pull” and “Push” . MORE
Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. If not, Members will vote with their feet and go somewhere else. New Mantra: Members Hire Bold Strategies. MORE
The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% economic growth show just how challenging business conditions are for business decision makers. Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve. MORE
Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. Getting and bringing an entire Supply Chain to the table at an Association is a heavy lift but the long term impact will make the effort yield substantial member ROI. Association Supply Chain Advocacy is Fueled by Actionable Research. MORE
The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. MORE
Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. At year end 2017, Association Executives would find it useful to see the world as their members do and understand what help they need to make progress in their Industry or Profession. MORE
Association Bored Meetings. Are your board members laser focused on their mobile devices during board meetings? Is there a sense of restlessness at your executive committee and full board meetings? Odds are high that your board members are either preoccupied with business challenges or just plain bored with discussions on Association strategies. One way or another, they might be tuning out and if they are, your board meetings might be perceived as association “bored” meetings. MORE
Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Association Radical Transformation Strategies. MORE
Potomac Core
MARCH 3, 2020
Breaking news. Executives and Professionals seek strategic solutions from their Associations. Facing increasing pressure to produce results, they only engage in activities that help them overcome business challenges and achieve results.
Potomac Core
JUNE 17, 2019
Dan Varroney. Why Members Hire Associations – Potomac Core Consulting is pleased to announce that its President & CEO, Dan Varroney is being featured in a series of three podcast episodes. The series is part of a re brand of the weekly podcast series by renowned autho r JP Moery , President & Founder of the Moery Company.
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Potomac Core
APRIL 23, 2019
Late Breaking News. Members Hire Constant Transformation. As Artificial Intelligence , the cloud, and virtual reality take hold , Industries will invest resources in Associations that are equally transformation focused. Despite profitability, Industries are using new technologies to prepare for whatever comes next. As a result, Associations must continually transform themselves if they want to keep pace with members.
Potomac Core
OCTOBER 30, 2018
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well.
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This guide identifies the biggest challenges for associations moving their training online and provides practical solutions so that you can hit the ground running. Download now to keep your members engaged and growing even in times of COVID-19.
Potomac Core
FEBRUARY 11, 2019
Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Regardless of the economic climate, organizations are committed to keeping their organizations relevant.
Potomac Core
AUGUST 29, 2017
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.
Potomac Core
MAY 3, 2018
Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. If not, Members will vote with their feet and go somewhere else. New Mantra: Members Hire Bold Strategies.
Potomac Core
OCTOBER 29, 2017
Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. Getting and bringing an entire Supply Chain to the table at an Association is a heavy lift but the long term impact will make the effort yield substantial member ROI. Association Supply Chain Advocacy is Fueled by Actionable Research.
Potomac Core
AUGUST 2, 2018
The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position.
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You need a Learning Management System when your courses and training programs need to be accessible online. Quickly build the perfect business case and easily determine which LMS will provide the best return on investment you need with this how-to eBook!
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Potomac Core
AUGUST 3, 2016
Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Looming external factors will play a significant role in how membership decisions will be made. The outcome of the U.S.
Potomac Core
FEBRUARY 28, 2018
Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Associations who customize their advocacy strategies will remain relevant. Those who don’t will falter. Answering the Call to Action: Customized Advocacy.
Potomac Core
OCTOBER 26, 2016
Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace.
Potomac Core
OCTOBER 4, 2016
Sluggish global growth and U.S. growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success.
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The need for online learning is greater than ever having the right LMS is absolutely crucial. Quickly, easily, and cost-effectively decide which Learning Management System is right for you with this 12-step guide from LMS implementation experts.
Potomac Core
SEPTEMBER 14, 2016
The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. elections are mind numbing. The constant stream of information reminds association executives just how complex the world has become for your members. How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ?
Potomac Core
DECEMBER 27, 2017
Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. At year end 2017, Association Executives would find it useful to see the world as their members do and understand what help they need to make progress in their Industry or Profession.
Potomac Core
JANUARY 4, 2017
For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Even though the U.S. economy grew at a brisk 3.5% in the third quarter of 2016 growth forecasts for 2017 remain mixed.
Potomac Core
JUNE 8, 2016
In an evolving and complex world , is it possible for associations to become vital to the industries they serve? Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. As organizations consider these factors, is becoming a vital association too tall an order to fill? What Is a Vital Association?
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BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.
Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Associations can be more proactive and less reactive by providing more opportunities for their members to share knowledge and build new solutions that drive business and professional outcomes. Compelling Member Engagement Using “Pull” and “Push” .
Potomac Core
MAY 17, 2016
It’s been seven years since the end of the great recession and one economist thinks there is a 60% chance of a recession next year. As global uncertainty and slow U.S. economic growth dominate the landscape, CEO’s should assess whether or not they are leading a recession ready association. While the next recession may not be as severe as the last one, be rest assured that business leaders are continually increasing scrutiny over expenditures not related to corporate performance.
Potomac Core
MAY 24, 2017
Strive to Be More Than Just Another Association . Associations who seek to grow or expand revenues need to be more than just another association. In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Those who are aligned with business challenges and outcomes are relevant because they relate to what really matters.
Potomac Core
APRIL 26, 2017
At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty. Hearing endless staff reports and selling stuff is not where they are at anymore.
Advertisement
Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.
Potomac Core
APRIL 20, 2015
Accelerating Member Engagement. According to a recent CNBC post “earnings are expected to be down by some 4 percent year over year, that is an 8-percent reduction from previous estimates.” How does this or any financial news connect to Association member engagement? What happens today influences how executives make decisions about where to invest their precious time. Is Member Satisfaction A Solution? No, not really.
Potomac Core
JANUARY 31, 2017
The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% economic growth show just how challenging business conditions are for business decision makers. Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve.
Potomac Core
MARCH 22, 2017
Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Association Radical Transformation Strategies.
Potomac Core
SEPTEMBER 21, 2015
In his book “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” Howard Schultz, Starbucks President & CEO says “Vision is what they call it when others can’t see what you see.” In a slow domestic growth and a global uncertain economy, how will the future state of associations be defined? Disruption.
Advertisement
Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!
Potomac Core
JULY 14, 2015
In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty? Association executives still look for member “loyalty” and then measure it by retention rates.
Potomac Core
JUNE 28, 2015
Improving Association Retention Performance. What Association doesn’t want to slow down its Member Resignations and improve retention performance? Member losses are difficult especially when an Association loses larger members. Yet the painful lessons from these resignations can help your organization reposition itself and drive accelerated member engagement and achieve improved operating performance.
Potomac Core
JUNE 16, 2015
Association Bored Meetings. Are your board members laser focused on their mobile devices during board meetings? Is there a sense of restlessness at your executive committee and full board meetings? Odds are high that your board members are either preoccupied with business challenges or just plain bored with discussions on Association strategies. One way or another, they might be tuning out and if they are, your board meetings might be perceived as association “bored” meetings.
Potomac Core
JANUARY 6, 2016
Ring in the age of Driverless Associations. It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Slow U.S. GDP Growth and modest improvement in Global Growth appear to be the bellwethers of even more technology advancements. These innovations help capture consumer imaginations, elevate company operating performance, and grow market share.
Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.
Potomac Core
AUGUST 2, 2017
Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. Economic uncertainty stemming from political gridlock and geopolitical risk remains widespread as corporations continue to increase their cash reserves at a “faster rate than expected.”
Potomac Core
MAY 3, 2016
In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.
Potomac Core
JUNE 30, 2016
. The Brexit vote in the United Kingdom along with modest and subdued global economic growth will continue to affect corporate decisions on external costs not related to top line growth and operating performance. Associations in a number of instances are increasingly more relevant , and have strategic objectives closely aligned with the industries they serve. These organizations also have the characteristics that define Post Brexit Associations.
Potomac Core
NOVEMBER 3, 2015
Anemic economic performance is unfortunately becoming a mainstay in the U.S. economy. The release of the 3 rd quarter GDP numbers where only 1.5% growth was reported is another reminder of how much the ground is shifting for associations. Companies will likely view membership through an even narrower prism of operating margins if economic conditions weaken further.
With conferences being canceled due to COVID-19, associations need to be nimble by implementing alternative strategies and tactics that can continue to bring value to their members, keep sponsors/exhibitors, generate revenues for the Association.
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