Potomac Core

Just Another Association

Potomac Core

Strive to Be More Than Just Another Association . Associations who seek to grow or expand revenues need to be more than just another association.

DC 38

4 Association Disruption Strategies

Potomac Core

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% economic growth show just how challenging business conditions are for business decision makers.

Trending Sources

Positive Association Disruption

Potomac Core

Can positive association disruption reverse the fortunes for industry professionals and an organization? In a weak economic growth environment, it’s a daunting task. According to the 2016 PWC U.S. CEO Survey concerns “over volatility and over-regulation are rising.”

DC 69

Advocacy Drives Business Outcomes

Potomac Core

For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Even though the U.S.

DC 40

Regulatory Activity Reshaping Associations

Potomac Core

Where are CEO’s planning to spend their time in 2016? According to a KPMG study of 400 Chief Executives, “34% spend more time with regulators or are considering doing so.”

DC 48

Data Driven Innovation

Potomac Core

Are economic tides shifting again? According to the Conference Board , corporate profitability may face headwinds resulting from higher costs as “the business cycle matures.” They also suggest that “America’s strength in technological progress needs to help accelerate productivity.”

Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products.

Funding Industry Innovation

Potomac Core

Anemic economic performance is unfortunately becoming a mainstay in the U.S. economy. The release of the 3 rd quarter GDP numbers where only 1.5% growth was reported is another reminder of how much the ground is shifting for associations.

3 Engagement Strategies Drive Growth

Potomac Core

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners.

Driverless Associations

Potomac Core

Ring in the age of Driverless Associations. It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Slow U.S.

DC 43

Association Loyalty or Engagement Strategy?

Potomac Core

In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly.

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? While the possibility of a recession seems unlikely this year, growth remains a challenge for many industries. According to the Conference Board , U.S.

The Future State of Associations

Potomac Core

In his book “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” Howard Schultz, Starbucks President & CEO says “Vision is what they call it when others can’t see what you see.”

eBook 46

Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S.

The Vital Association

Potomac Core

In an evolving and complex world , is it possible for associations to become vital to the industries they serve?

DC 36

Association Relevance Despite Market Turbulence

Potomac Core

In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market.

DC 36

Association Innovation Delivers Growth

Potomac Core

Association Innovation Delivers Growth. What capabilities should your association have in order to deliver revenue growth and strong retention?

Here is What We Do for You

Potomac Core

. The Wall Street Journal recently reported that if the current trend continues, Data provider Dealogic estimates that Global Mergers and Acquisitions will climb to and exceed $4.58 trillion in 2015.

eBook 41

Disruptive Innovation Creates Association Opportunities

Potomac Core

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions?

Accelerating Member Engagement

Potomac Core

Accelerating Member Engagement. According to a recent CNBC post “earnings are expected to be down by some 4 percent year over year, that is an 8-percent reduction from previous estimates.” How does this or any financial news connect to Association member engagement?

Improving Association Retention Performance

Potomac Core

Improving Association Retention Performance. What Association doesn’t want to slow down its Member Resignations and improve retention performance? Member losses are difficult especially when an Association loses larger members.

eBook 41

3 Association Radical Transformation Strategies

Potomac Core

Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve.

eBook 22

Driving Member Business Outcomes

Potomac Core

Driving Member Business Outcomes. Can an Association transform itself and become a strategic business partner to the very members they serve? The International Association of Refrigerated Warehouses (IARW) did as much through an intensive strategic planning process.

eBook 41

Disruptive Associations

Potomac Core

Disruptive Associations. A snapshot by the Conference Board of both the U.S. and Global Economy doesn’t necessarily paint the rosiest of pictures GDP growth is projected at 2.9% in the United States while economic performance in the rest of the world will be shaped by “volatility.”

eBook 41

Association Bored Meetings

Potomac Core

Association Bored Meetings. Are your board members laser focused on their mobile devices during board meetings? Is there a sense of restlessness at your executive committee and full board meetings?

eBook 39

3 Association Growth Strategies

Potomac Core

Sluggish global growth and U.S. growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about.

Association Outside In Case Study

Potomac Core

Association Outside In Case Study. If your members face top line growth challenges, generational transfer issues, and evolving consumer expectations, how can your Association support member success?

Traditional Association Thinking?

Potomac Core

Traditional Association Thinking? Is there an Association that isn’t yet facing a for profit competitor? Both before and after the end great recession for profit competitors are aggressively marketing their way into Association markets.

eBook 36

2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Looming external factors will play a significant role in how membership decisions will be made. The outcome of the U.S.

Stop Selling Stuff

Potomac Core

At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty.

eBook 14

Post Brexit Associations

Potomac Core

. The Brexit vote in the United Kingdom along with modest and subdued global economic growth will continue to affect corporate decisions on external costs not related to top line growth and operating performance.

Advocacy or Business Outcomes?

Potomac Core

Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies.

eBook 14

Engagement as a Sales Strategy?

Potomac Core

When your Association’s founders first convened, did they envision hiring staff that would sell products and services? No, they identified like minded companies who shared the same challenges understanding that they could achieve greater impact together that individually. link]. Strategic Alignment.

eBook 14

Innovation & Association Relevance

Potomac Core

When is the timing right to embrace innovation and change at your Association? Some argue that with an improved economy its best to leave well enough alone. Maybe, no. The real question? How well are you positioned to help your member’s achieve their business outcomes in a time of dramatic innovation and change? ( [link] ). Strategic Inflection Point. As Associations assess their relevance, it might not necessarily be a time for celebration.

eBook 10

How Switching to a Private Online Community Helped the Association of Professional Dog Trainers (APDT) Double Community Engagement

Higher Logic

The Association of Professional Dog Trainers (APDT) once served its members with a Yahoo Group, but only a few hundred members signed up to participate on the platform. Something wasn’t right.

Does Your Association’s Structure Stifle Success?

Associations Now

A startup mentality can help an association generate new ideas. But success has less to do with “failing fast” than knowing how your organizational structure stands in your way.

Build a Bridge to Maximize the Community Experience With Social Learning

Higher Logic

If we build it, members will come, right? Organizations and associations dedicate significant resources to their learning strategies and content development in order to attract members and make their membership more valuable.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy.

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

My favorite childhood game was Telephone. My friends and I would sit in a circle for hours passing messages around by whispering in one another’s ears. Hearing how the original messages changed to something nearly unrecognizable at the end always made me laugh.

How Vimeo’s Community Helps Them Create Better Products

Higher Logic

We recently caught up with Alexandra Dao , Senior Manager, Research and Customer Insights for Vimeo. Alexandra spoke about how she works with current Vimeo users to do usability testing on new products.