INDUSTRY INSIGHTS YOUR PEERS ARE READING
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement. MORE
Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. MORE
Sluggish global growth and U.S. growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. MORE
Breaking. Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. MORE
In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. MORE
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. MORE
In his book “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” Howard Schultz, Starbucks President & CEO says “Vision is what they call it when others can’t see what you see.” MORE
The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. elections are mind numbing. The constant stream of information reminds association executives just how complex the world has become for your members. MORE
In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. MORE
Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. MORE
Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners. MORE
. The Brexit vote in the United Kingdom along with modest and subdued global economic growth will continue to affect corporate decisions on external costs not related to top line growth and operating performance. MORE
In an evolving and complex world , is it possible for associations to become vital to the industries they serve? MORE
Where are CEO’s planning to spend their time in 2016? According to a KPMG study of 400 Chief Executives, “34% spend more time with regulators or are considering doing so.” MORE
Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. MORE
For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Even though the U.S. MORE
Can positive association disruption reverse the fortunes for industry professionals and an organization? In a weak economic growth environment, it’s a daunting task. According to the 2016 PWC U.S. CEO Survey concerns “over volatility and over-regulation are rising.” MORE
Anemic economic performance is unfortunately becoming a mainstay in the U.S. economy. The release of the 3 rd quarter GDP numbers where only 1.5% growth was reported is another reminder of how much the ground is shifting for associations. MORE
With so much new technology available, should associations develop an innovation strategy? Not necessarily. Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes. MORE
Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Looming external factors will play a significant role in how membership decisions will be made. The outcome of the U.S. MORE
In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. MORE
Strive to Be More Than Just Another Association . Associations who seek to grow or expand revenues need to be more than just another association. MORE
Improving Association Retention Performance. What Association doesn’t want to slow down its Member Resignations and improve retention performance? Member losses are difficult especially when an Association loses larger members. MORE
. The Wall Street Journal recently reported that if the current trend continues, Data provider Dealogic estimates that Global Mergers and Acquisitions will climb to and exceed $4.58 trillion in 2015. MORE
At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty. MORE
Ring in the age of Driverless Associations. It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Slow U.S. MORE
Accelerating Member Engagement. According to a recent CNBC post “earnings are expected to be down by some 4 percent year over year, that is an 8-percent reduction from previous estimates.” How does this or any financial news connect to Association member engagement? MORE
It’s been seven years since the end of the great recession and one economist thinks there is a 60% chance of a recession next year. As global uncertainty and slow U.S. economic growth dominate the landscape, CEO’s should assess whether or not they are leading a recession ready association. MORE
Late Breaking News. Members Hire Constant Transformation. As Artificial Intelligence , the cloud, and virtual reality take hold , Industries will invest resources in Associations that are equally transformation focused. MORE
Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. MORE
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. MORE
Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. MORE
The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% economic growth show just how challenging business conditions are for business decision makers. MORE
The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. MORE
Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. MORE
Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. MORE
Association Bored Meetings. Are your board members laser focused on their mobile devices during board meetings? Is there a sense of restlessness at your executive committee and full board meetings? MORE
Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. MORE
Association Innovation Delivers Growth. What capabilities should your association have in order to deliver revenue growth and strong retention? MORE
Driving Member Business Outcomes. Can an Association transform itself and become a strategic business partner to the very members they serve? The International Association of Refrigerated Warehouses (IARW) did as much through an intensive strategic planning process. MORE
Disruptive Associations. A snapshot by the Conference Board of both the U.S. and Global Economy doesn’t necessarily paint the rosiest of pictures GDP growth is projected at 2.9% in the United States while economic performance in the rest of the world will be shaped by “volatility.” MORE
Potomac Core
APRIL 23, 2019
Late Breaking News. Members Hire Constant Transformation. As Artificial Intelligence , the cloud, and virtual reality take hold , Industries will invest resources in Associations that are equally transformation focused.
Potomac Core
MARCH 4, 2019
Breaking. Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money.
Potomac Core
FEBRUARY 11, 2019
Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations.
Potomac Core
OCTOBER 30, 2018
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth.
Potomac Core
AUGUST 29, 2017
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.
Potomac Core
MAY 3, 2018
Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about.
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Potomac Core
OCTOBER 29, 2017
Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own.
Potomac Core
FEBRUARY 28, 2018
Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization.
Potomac Core
AUGUST 3, 2016
Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Looming external factors will play a significant role in how membership decisions will be made. The outcome of the U.S.
Potomac Core
OCTOBER 26, 2016
Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners.
Potomac Core
DECEMBER 27, 2017
Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships.
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Potomac Core
OCTOBER 4, 2016
Sluggish global growth and U.S. growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about.
Potomac Core
SEPTEMBER 14, 2016
The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. elections are mind numbing. The constant stream of information reminds association executives just how complex the world has become for your members.
Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members.
Potomac Core
JANUARY 4, 2017
For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Even though the U.S.
Potomac Core
MAY 24, 2017
Strive to Be More Than Just Another Association . Associations who seek to grow or expand revenues need to be more than just another association.
Potomac Core
APRIL 26, 2017
At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty.
Potomac Core
JUNE 8, 2016
In an evolving and complex world , is it possible for associations to become vital to the industries they serve?
Potomac Core
MAY 17, 2016
It’s been seven years since the end of the great recession and one economist thinks there is a 60% chance of a recession next year. As global uncertainty and slow U.S. economic growth dominate the landscape, CEO’s should assess whether or not they are leading a recession ready association.
Potomac Core
JANUARY 31, 2017
The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% economic growth show just how challenging business conditions are for business decision makers.
Potomac Core
MARCH 22, 2017
Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve.
Potomac Core
AUGUST 2, 2017
Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging.
Potomac Core
APRIL 20, 2015
Accelerating Member Engagement. According to a recent CNBC post “earnings are expected to be down by some 4 percent year over year, that is an 8-percent reduction from previous estimates.” How does this or any financial news connect to Association member engagement?
Potomac Core
SEPTEMBER 21, 2015
In his book “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” Howard Schultz, Starbucks President & CEO says “Vision is what they call it when others can’t see what you see.”
Potomac Core
JUNE 30, 2016
. The Brexit vote in the United Kingdom along with modest and subdued global economic growth will continue to affect corporate decisions on external costs not related to top line growth and operating performance.
Potomac Core
MAY 3, 2016
In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market.
Potomac Core
JULY 14, 2015
In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly.
Potomac Core
JUNE 28, 2015
Improving Association Retention Performance. What Association doesn’t want to slow down its Member Resignations and improve retention performance? Member losses are difficult especially when an Association loses larger members.
Potomac Core
JANUARY 6, 2016
Ring in the age of Driverless Associations. It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Slow U.S.
Potomac Core
JUNE 16, 2015
Association Bored Meetings. Are your board members laser focused on their mobile devices during board meetings? Is there a sense of restlessness at your executive committee and full board meetings?
Potomac Core
MARCH 22, 2016
Can positive association disruption reverse the fortunes for industry professionals and an organization? In a weak economic growth environment, it’s a daunting task. According to the 2016 PWC U.S. CEO Survey concerns “over volatility and over-regulation are rising.”
Potomac Core
NOVEMBER 3, 2015
Anemic economic performance is unfortunately becoming a mainstay in the U.S. economy. The release of the 3 rd quarter GDP numbers where only 1.5% growth was reported is another reminder of how much the ground is shifting for associations.
Potomac Core
APRIL 19, 2016
Where are CEO’s planning to spend their time in 2016? According to a KPMG study of 400 Chief Executives, “34% spend more time with regulators or are considering doing so.”
Potomac Core
APRIL 5, 2016
In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S.
Potomac Core
AUGUST 18, 2015
. The Wall Street Journal recently reported that if the current trend continues, Data provider Dealogic estimates that Global Mergers and Acquisitions will climb to and exceed $4.58 trillion in 2015.
Potomac Core
AUGUST 5, 2015
With so much new technology available, should associations develop an innovation strategy? Not necessarily. Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes.
Potomac Core
MAY 28, 2015
Association Innovation Delivers Growth. What capabilities should your association have in order to deliver revenue growth and strong retention?
Potomac Core
MAY 19, 2015
Driving Member Business Outcomes. Can an Association transform itself and become a strategic business partner to the very members they serve? The International Association of Refrigerated Warehouses (IARW) did as much through an intensive strategic planning process.
Potomac Core
MAY 5, 2015
Disruptive Associations. A snapshot by the Conference Board of both the U.S. and Global Economy doesn’t necessarily paint the rosiest of pictures GDP growth is projected at 2.9% in the United States while economic performance in the rest of the world will be shaped by “volatility.”
Potomac Core
OCTOBER 13, 2015
Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products.
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