Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. And, they are already the most influential group of technology trendsetters. Because members define the future of the organization, digital tools must be identified based on a deep understanding of their wants and needs.

Incorporating Text Polling at Your Next Live Event

Association Adviser

As this video explains , high-performing organizations are always looking for ways to incorporate technology for the sake of evolution and better execution. Text polling could be one such technology that makes sense for helping you grow engagement at your events. Associations have an opportunity to take their events to the next level by enabling the use of text polling technology for presenters and audience members. Dana Plotke, Naylor.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

A number of major media outlets, finding the process of making emails cumbersome and limited as far as data goes, have invested in significant amounts of technology. So with that in mind, I wanted to update you guys on a few tools and a few current best practices for email production and acquisition. Building emails, as I’ve written before , is effectively like designing websites with technology only available before 2002. These tools make the job a bit less painful.

Jeffrey Cufaude, Idea Architects: Five Lessons from the Road

Idea Architects

Use of any new technology should be considered in light of the character of the relationship an organization (or individual) wants to have with their members, customers, and stakeholders and how to reflect that and their core values and personality in doing so with the new technology. Doing so reminded me again of the value participants find in engaging with simple tools and considering manageable habits they can adopt or adapt to improve their performance. Dec 2002 (6).

Associations at Odds Over Proposed Massachusetts Ban on Noncompete Clauses

Associations Now

61 % The increase in court decisions regarding noncompete agreements between 2002 and 2012, according to a study conducted for the Wall Street Journal by the law firm Beck Reed Riden LLP. The noncompete agreement—a key tool employers use to keep talented employees from jumping ship to join competitors—is under scrutiny in Massachusetts, where the governor wants to ban them.

Moderating Discussions in the Modern World

Association Adviser

And, of course, webinars and Association TV are other popular tools for delivering online education. Society can’t live without technology and online communications, but don’t forget the most important part of the conversation: YOU. With nearly 20 years of experience in B2B marketing and communications, she has specialized in association media and events since 2002. Dana Plotke, Naylor.

Context Is Everything: Online Communities

Beth Kanter

Mitch has a long-time history with online communities – having been involved with online communities for over a decade and so he has context. In an age of fast-paced technology changes, we can often forget just how valuable having a context is. I was delighted when he offered to write up some reflections. At the time, we invited Internet thought-leaders to participate in an email list discussion, focusing on interactive tools. Flickr Photo BirkgetKing.

It's good to step back every now and then

Idea Architects

Looking back If I judged my success since founding Idea Architects in 2002 by business volume alone, it’s been a nice decade for the most part. Ensuring engagement and collaboration in face-to-face leadership and learning experiences : making the most of having people together in real-time, appropriately incorporating varied learning formats and technology tools to maximize the value received and created. It’s been awhile.

The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Christine Smith, Boxwood Technology. This month’s Corner Office spotlight shines on Christine Smith, president of Boxwood Technology , a leading provider of online career centers and career-related services to more than 1,100 associations. Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. .

Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. “Video content has emerged as a highly versatile tool for associations to communicate with members—and it can be utilized and monetized for multiple purposes.” “We’re willing to put resources—both staff and financial—into some of these new technologies to see how they work. Remember Jon Cleary’s novel, “You Can’t See ‘Round Corners”?

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. It’s also a great member benefit and new member recruiting tool. Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda.