2006 How To Marketing Strategy 
Association Success
APRIL 24, 2020
In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. So, how did a little-known animal sanctuary in the Sunshine State capture the attention of so many? Here are some digital strategy lessons we can learn from Big Cat Rescue. Your marketing director didn’t. Be first to join the pack.
Reid All About it
JULY 21, 2017
Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Host: American Marketing Association. Here’s another good article about phishing attacks—this time the focus is on chapters. Duration: 1 hour.
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Jamie Notter
JULY 16, 2012
We can’t move when the market moves. It’s a good six to eighteen months into our decline before we figure out how to make a shift. And it’s not just strategy–we lack agility at the tactical level too. Strategy Means Change. Previous post: Strategy Means Change. December 2006 (10).
Jamie Notter
JULY 9, 2011
I think it zeroes in on not only what trust really is, but how to apply the concepts to actually getting better business results. I like that he starts with personal—there is an element of trust that is ONLY about you and how you behave. For the external stakeholders (the market), the issue is in maintaining reputation.
Jamie Notter
JULY 23, 2012
If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.
Wild Apricot
JUNE 27, 2008
Tailoring the knowledge transfer and exchange strategy to the audienceâ??s While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. I work with Bonasources Wild Apricot marketing team. E-mail marketing. July 2006 (5).
Jamie Notter
OCTOBER 13, 2011
Patrick Lencioni offers some ideas on how to do that in his book, Silos Politics and Turf Wars (affiliate link). We also talk about this in Humanize in Chapter 6: How to Be Open. Nonprofit Technology and Marketing | Benjamin Phillips. December 2006 (10). November 2006 (9). October 2006 (8). August 2006 (12).
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