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The many hats of marketers

Aaron Wolowiec

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Your marketing director didn’t. Carole knows how to give those “cool cats and kittens” what they want.

Strategy 100
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How to Tell If GDPR Applies to You

Association Adviser

degree in broadcast communications from Elon University in 2006. The post How to Tell If GDPR Applies to You appeared first on Association Adviser. Additionally, Brian is a consultant member of ASAE as well as an ASAE Young Professional member. Brian earned a B.A.

How To 60
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Association Brain Food Weekly: 7.21.17

Reid All About it

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Host: American Marketing Association. Learn how to be prepared to negotiate additional goods and services. Duration: 1 hour. 1 CAE credit.

Las Vegas 231
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Book Review: The Speed of Trust

Jamie Notter

I think it zeroes in on not only what trust really is, but how to apply the concepts to actually getting better business results. I like that he starts with personal—there is an element of trust that is ONLY about you and how you behave. For the external stakeholders (the market), the issue is in maintaining reputation.

Review 70
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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Im Rebecca Leaman, and its my pleasure to join the Wild Apricot blog team in exploring how to use the internet and web 2.0 How to Set Up a Non-Profit Facebook Page.

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The Results of Management Innovation

Jamie Notter

We can’t move when the market moves. It’s a good six to eighteen months into our decline before we figure out how to make a shift. Across the board, we don’t know how to connect with others in a relationship that has true give and take. December 2006 (10). November 2006 (9). October 2006 (8).