The Big Picture: Worry About the Why, Not the How
The Big Picture
JANUARY 17, 2006
« Katrina brings life to the classroom | Main. Fortune 500 Business Blogging Wiki » January 17, 2006. Worry About the Why, Not the How. Brooks , a Syracuse University professor who specializes in studying nonprofit organizations, says that trade and professional associations need to start worrying less about how to get younger members to join and more about how to keep them interested once they do join. The Big Picture.