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The many hats of marketers

Aaron Wolowiec

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100
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How to Tell If GDPR Applies to You

Association Adviser

degree in broadcast communications from Elon University in 2006. The post How to Tell If GDPR Applies to You appeared first on Association Adviser. Brian holds a Management Liability Insurance Specialist (MLIS) designation. Additionally, Brian is a consultant member of ASAE as well as an ASAE Young Professional member.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

See for yourself how affordable and easy it is to use: - Take a tour! Effective communication â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication.

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Making Silos Work

Jamie Notter

Patrick Lencioni offers some ideas on how to do that in his book, Silos Politics and Turf Wars (affiliate link). We also talk about this in Humanize in Chapter 6: How to Be Open. Nonprofit Technology and Marketing | Benjamin Phillips. December 2006 (10). November 2006 (9). October 2006 (8). August 2006 (12).

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

And even if they could afford some bling, they might recall Leonardo DiCaprio’s 2006 film Blood Diamond and experience some existential qualms. “I Millennials just aren’t buying the traditional jewelry marketing paradigm that worked for previous generations,” she wrote. Why aren’t millennials in love with diamonds?

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The Hourglass Blog: How to Tell if You Have a Bad Board

The Hourglass Blog

How to Tell if You Have a Bad Board. I think Ive mentioned before that one of the things I like to do on Hourglass is look at policies and practices in the for-profit world and see how they compare or can be applied to associations. Communication. Daring to Lead 2006. How to Tell if You Have a Bad Board.

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Membership Marketing Blog: The Pathway to being a Remarkable.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I think the findings of this study are as valid today as they were in 2006 when the book was published. Speaking Engagements. .