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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

Association Innovation as Brand Strategy. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space. Labels: Innovation , Marketing. Developing Millennial Leaders. Millennials. Daring to Lead 2006.

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Wednesday Buzz: The Post-Gigaom Publishing Landscape

Associations Now

Gigaom , founded in 2006 to cover the technology boom in Silicon Valley and beyond, abruptly announced it would stop publishing and shut down. Association marketers, it’s time to break out your calculators. New business and marketing executive Kayley Sugars underscores the importance of being a mouthpiece for your organization.

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The Hourglass Blog: Truth and Equality in the Workplace

The Hourglass Blog

A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. Millennials want truth and equality in the workplace.

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The Hourglass Blog: Seeing New Social Opportunities

The Hourglass Blog

Read this April 1 blog post from Umair Haque on social media and social strategies. Read his take on social media strategy, which he boils down very well to: 1. Social media fits inside your business strategy, and is shaped by it. Social strategy fits outside your business strategy, and shapes it. Millennials.

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The Hourglass Blog: Brand Humility

The Hourglass Blog

Normally I would just retweet something of his I find especially compelling, but given my last blog post of approaching innovation as an exercise in brand strategy, I thought Id expound a little more on something I read on Seths blog this week. Labels: Innovation , Marketing. Developing Millennial Leaders. Millennials.

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The Hourglass Blog: When Board Meetings Are Like Bad First Dates

The Hourglass Blog

First dates are all about strategies that both parties can agree to but which wont help them learn if the date was effective. Dan calls this "bad equilibrium"--a strategy that doesnt result in a positive outcome for anyone. What he did, essentially, was rig the market. Developing Millennial Leaders. Millennials.

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The Hourglass Blog: Lessons from Being a Board Member

The Hourglass Blog

Let’s talk strategy. Staff does operations and Board does strategy. Developing Millennial Leaders. Millennials. Daring to Lead 2006. You must make volunteer activities relevant to a Board members personal or professional pursuits so they dont have to make these painful choices. Communication. Encore Careers.