Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. ► 2007. (51). Speaking Engagements. Publications.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2007. (51). ► 2007. (51).

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? ► 2007. (51).

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2007. (51).

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Membership Marketing

DECEMBER 30, 2011

• Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. • Monthly and annual conversion (renewal) of first year members. Good Blogs.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. What Membership Means Around the World. 7 Tips for Dealing with Angry Members.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

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Membership Marketing

MARCH 9, 2012

• Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Network with Me.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. View my complete profile. Network with Me.

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Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4).

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com.

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Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. So, what’s the ideal board size? Open new doors and relationships. Advance the attention of your organization and your mission.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

MARCH 31, 2011

These dues related questions were also included in our 2007 Membership Dues Increase Study. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. View my complete profile. Good Blogs.

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell.

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. If something doesn't cost much to do but brings in no orders then you do not achieve your goal. ► 2007. (51). Network with Me.

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Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 14, 2011

Cost-Plus Pricing : A price established to cover costs plus a margin added for profit. Also, take a look at my July, 2007 post on discounts (see link below). Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4).

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Membership Marketing

JANUARY 27, 2011

By hiring an agency, you can leverage the methodology of these solutions at a fraction of the cost that it would take you to develop them alone. Theoretically, an association could carry staff for these situations, but this might add extra costs for salary, benefits, computers and software, office space, and recruitment or severance.

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Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

APRIL 12, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4).

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Membership Marketing

MARCH 8, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Association Adviser

MAY 20, 2014

percent agree); member recruitment (10.8 That is especially important in today’s era in which every organizational membership is heavily scrutinized not only for its cost, but for its ability to help a member company or brand achieve its goals. Wiley 2011) and The Online Advertising Playbook (Wiley 2007).

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Membership Marketing

FEBRUARY 16, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Cost of Wrong Strategy. (8). Membership Recruitment. (4). Good Blogs.

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Membership Marketing

JULY 20, 2011

Segmentation can add to incremental costs for marketing or servicing a member. So before embracing a segmentation model, it is wise to evaluate both the positive effects it could have and the added costs it will create. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Popular Posts.

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