Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2007. (51).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. The mind shift that is important when thinking about renewals is that you are undertaking a campaign and not managing an event. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 27, 2010

Today, Vinay had a piece appear in the Washington Post on how to network at a professional event or party. Practical Uses of Social Media for Association Mar. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). The Career Wheel.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 15, 2010

In any event, as you are someone I greatly respect, I would love to see a post from you on what you believe are characteristics of a great consultant and what clients should look for when considering hiring one. . Using Social Media to Recruit Staff. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. I need to use direct mail, email, telemarketing and social media for each campaign.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? . ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Analysis 40

GlowGlobally

DECEMBER 9, 2010

using smart technologies such as grids and meters); and in terms of increased transparency through social media platforms. According to the World IP Organization, falling revenues and reduced cash flows, diminished access to credit and increased economic uncertainty have led companies to adjust their innovation strategies.

United States 60

United States Innovation Strategy Products 60

Association Mavens

MAY 5, 2014

And I always to back to the ASAE study that was released—I think it was in 2007—called “The Decision to Join.” The way that we used to engage members was through the magazine and through face-to-face events and through volunteering. And so online communities are just another way to engage members and a way that we couldn’t before.

Social Media 40

Social Media Strategy Software Newsletter 40

Membership Marketing

SEPTEMBER 21, 2010

The goal of these programs is to get new members involved and participating in an organization’s events and services. It is free event. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. November 9, 2010 4:35 PM.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. For many organizations the standard term of membership is a year. ► September. (6). Good Blogs.

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

DECEMBER 10, 2009

It started going out ten weeks prior to the meeting and highlighted a different aspect of the event. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6). ► July. (10). ► June. (8).

Content 40

Content Marketing Price Survey 40

Membership Marketing

JUNE 17, 2010

We certainly see this with events when an annual convention is going very well and the event organizers become arrogant and bite the hand that feeds them. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. ► September.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 3, 2010

This year alone I will speak at five ASAE sponsored events and serve on a council that meets regularly. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6). ► July. (10). Good Blogs.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 27, 2011

It might be because of vacancies, special projects, or large events. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). Good Blogs.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MAY 21, 2010

" So thanks for the thoughtful comments and by the way Belinda, best wishes on your happy event. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. I agree with Belinda, you cannot just ask, "What do you want?"

Marketing 40

Marketing Survey Price Cost 40