Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Tony Rossell.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MARCH 31, 2011

.  This week I have had a number of questions asked about dues increases and since we included questions on membership dues this year, I wanted to share some top line responses from the survey data. These dues related questions were also included in our 2007 Membership Dues Increase Study. Tony Rossell.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Any type of interactive engagement, whether it is a purchase, a visit to the website, a completed survey, or a phone call to the organization correlates positively with the ultimate renewal of a member. ► 2007. (51).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

From this year’s survey, which included 650 participating associations, the major indicators of membership health – total membership, new members acquired, and membership renewals – all showed substantial improvements from the previous year’s benchmarking report. Labels: 2011 Benchmarking Survey. ► 2007.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Labels: 2012 Benchmarking Survey. ► 2007. (51).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JANUARY 19, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. For example, lowing prices or reaching new markets can potentially negatively impact renewal rates. ► 2007. (51).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

APRIL 4, 2012

Labels: 2012 Benchmarking Survey. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8).

Report 40

Report Marketing Price Survey 40

Membership Marketing

JANUARY 26, 2012

For those who completed the survey, we will send a free printed copy of the final, full report. Labels: 2012 Benchmarking Survey. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 27, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Labels: 2011 Benchmarking Survey. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 30, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

OCTOBER 7, 2011

Build a Better Member Survey. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

APRIL 12, 2012

Labels: 2012 Benchmarking Survey , Social Media , Social Networking. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 18, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

FEBRUARY 25, 2010

We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. And by completing the survey, you will receive a free copy of the final report. Please take a moment now to complete the survey. You can participate using this survey link. Labels: 2010 Benchmarking Survey. ► 2007. (51).

Marketing 40

Marketing Survey Analysis Price 40

Associations Now

JULY 12, 2016

According to a 2015 School Superintendents Association survey [PDF], 83 percent of respondents reported that their district was “inadequately funded,” and 22 percent of respondents reported that they had eliminated positions each year between 2007 and 2015.

Library 40

Library Kansas City Kansas Certificate 40

Membership Marketing

DECEMBER 13, 2010

Labels: 2010 Benchmarking Survey. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

MARCH 9, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 8, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 26, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

MARCH 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Pricing Your Product, Service or Membership. ► 2007. (51). ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

APRIL 23, 2012

Labels: 2012 Benchmarking Survey. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8).

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

NOVEMBER 14, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Some portions of the survey will be repeated from this year to allow for trend analysis, but I also want to add new elements that give you statistical data for questions you might have.

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

OCTOBER 26, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to make sure the Price is Right! ► 2007. (51). ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7).

Price 40

Price Committee Survey Analysis 40

Associations Now

MAY 13, 2015

A few weeks ago, in a post that examined some findings from a study on membership in scholarly societies, I wrote that I would have liked if the report had dug deeper into the findings from its nearly 14,000-respondent survey. An alternative to discounting the price for members might be enhancing the product.

Discount 40

Discount millennials Survey Education 40

Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). Tony Rossell.

Analysis 40

Analysis Price Survey Virginia 40

Associations Now

JANUARY 7, 2014

Consumers Not So Enlightened Even with the new rules on lower-wattage bulbs having drawn vocal protests when earlier standards were introduced that targeted 75- and 100-watt incandescents, fewer than one-third of consumers surveyed were aware the changes, according to a recent study from Lutron Electronics. The rules that ended U.S.

Survey 40

Survey Price Products Cost 40

Associations Now

SEPTEMBER 25, 2013

32 % The American Counseling Association’s overall membership growth since 2007, going from 40,862 members to 53,878. Just some straightforward surveying and listening to members, says Denise Brown, senior director, membership relations. Now, think: Is there anything you’ve been doing every month since then, for 2.5

Survey 40

Survey Price Recruiting Recruitment 40

Membership Marketing

JUNE 18, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

JANUARY 18, 2012

Clearly there is a place for benchmarking and industry norms, but I agree there are so many variables from business rules, to price, to specific industry conditions that setting any single number as the correct response rate or renewal rate is not helpful. Pricing Your Product, Service, or Membership. ► 2007. (51).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

AUGUST 4, 2011

Price – How much, if anything, do you want to charge for the membership? Labels: Marketing Planning , new products , Price , product line extension. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). 2009 Benchmarking Survey. (12). Tony Rossell.

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

MAY 4, 2010

Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Dues Pricing and Value. ► 2007. (51). ► 2007. (51). 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14).

Strategy 40

Strategy Marketing Price Survey 40