Old ClayBurn Association Management

JUNE 13, 2012

← Social Media Panel: The How & Why for Your Association. A taste of the famous kaymak (Turkish clotted cream) with a dollop of honey right from the honeycomb on crusty bread for breakfast followed by a sip of Turkish coffee is a true delight for the palate. Old Clayburn Association Management. Skip to content.

Association Management 40

Association Management Social Media Class Video 40

Old ClayBurn Association Management

JULY 11, 2011

← Tips to Avoid the Risk of Losing Your Social Media Profile(s).   Someone successfully hacked into my Facebook account using a Mountainview, CA IP address and proceeded to impersonate me using my Facebook messaging and posting to Facebook friend's walls.  Old Clayburn Association Management.

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Tips CA Social Media Class 40

Old ClayBurn Association Management

NOVEMBER 3, 2010

  It provides you with a real time synopsis of how you are connected with the individual and if they are using social media, it provides you with their latest updates.    If I get an inbound email from an individual, the latest information about that contact is immediately displayed in the side-bar. . 

Social Media 40

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Membership Marketing

MARCH 27, 2012

He has distilled down thousands of slides from over 2,500 presentations that he has done on organizational and personal excellence into 23 separate presentations that you can download. Network with Me. Membership Development from the Ground Up. follow me on Twitter. Fundraising with Social Media.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2010

Friday, March 12, 2010. My colleague, Jeremy Griffin, and one of our clients presented a case for market testing at the just concluded ASAE Great Ideas Conference. The presentation highlights the power of incorporating marketing tests in membership marketing promotions and details high leverage testing opportunities.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 13, 2010

For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. The meeting is on Wednesday, January 12th. Network with Me.

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Marketing Baltimore Maryland Price 40

AE on the Verge

OCTOBER 23, 2009

Friday, October 23, 2009. Kudos to Judith Lindenau who created this SlideShare presentation with great meeting management tips. Productive Meetings View more presentations from Judith Lindenau. social media. (77). ► January. (7). ► January. (1). ► January. (7).

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Tips Committee Social Media Conference 28

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. The goal of automatic renewal is to transform the renewal process from being opt-in to an opt-out. Network with Me. follow me on Twitter.

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Sample Marketing Price Survey 40

Membership Marketing

JUNE 17, 2010

The solution starts with acknowledging there is a problem and then focusing on the root causes not the symptoms presented by the problem. June 23, 2010 12:24 PM. June 23, 2010 2:44 PM. June 23, 2010 3:16 PM. June 23, 2010 4:39 PM. Four Reasons Why Thriving Membership Organizations Stop Growing. Tony Rossell.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

MAY 3, 2010

If this is a topic of interest for you, please feel free to join me and my colleague Erik Schonher for an ASAE and the Center Membership Idea Swap titled, The Fundamentals of Pricing and Value. The session will take place this Wednesday, May 5, from 9:30 to 11:30. Do you know if the presentation will be recorded? Tony Rossell.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. Whether it is a meal at a restaurant, a theatric performance, or a piece of art, presentation is important. How membership is presented is also important when promoting to prospective members. Wednesday, December 29, 2010. Here they are. ” 1.

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Membership Marketing

DECEMBER 28, 2010

Initiate and Cultivate Potential Member Relationships – We find that a promotion sent to a prospective member who provided an opt-in to receive more information from an organization will garner up to four times the response than the next best list. Network with Me. Membership Development from the Ground Up. Tony Rossell.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 9, 2010

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Network with Me. Membership Development from the Ground Up. follow me on Twitter. ► January. (3). ► January. (2). Tony Rossell.

Analysis 40

Analysis Price Survey Virginia 40

AE on the Verge

AUGUST 14, 2011

24 thoughts for Association Execs - picked up virtually from #ASAE11. Make your presenters marketers. Give presenters incentives to promote. ( @bkpitman ). 8 Technology/Social Media Tips: 1. Save your PowerPoint presentation as a PDF. ( @adamsharkwebb ) 4. social media. (77). Cindy Butts.

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Tips Social Media Newsletter Conference 28

Membership Marketing

NOVEMBER 11, 2011

The question reminded me that sometimes it is a good idea to step back and look at the fundamentals of what we are doing. The Marketing Message – why a member should join – this includes defining your value proposition and presenting solutions and benefits to members that are compelling. November 21, 2011 12:13 PM.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

FEBRUARY 24, 2012

As I have reviewed testing data from several membership organizations, I have spotted some outcomes that you may want to consider if you are looking for better renewal rates. But a renewals rate is the cumulative effect of many separate renewals from each segment of a membership. Tony Rossell. at Friday, February 24, 2012.

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Tips Marketing Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization. September 23, 2010 1:35 PM. Let me know if you want more information. Network with Me. Great post!!

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

SEPTEMBER 29, 2011

Nothing can replace the open, honest feedback you receive from members.” ” The four aspects of marketing that are highlighted include differentiating your association from its competitors, providing a guarantee to members, identifying your core benefits, and determining your target market. .” ” 4. .”

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Membership Marketing

JULY 25, 2010

So when I received the book, The Cross of Christ , as a present, I decided to dive into it. I find that email, twitter, and phone calls take me away from thinking more deeply about big issues in life. July 26, 2010 12:56 PM. ” This is considered to be his classic work. But he did not. It is more than love.

Marketing 40

Marketing Price Survey Analysis 40

AE on the Verge

DECEMBER 15, 2010

In walked two people who were seated at a table next to me, who I knew, but they did not know me. Could I do damage with the information from that discussion? Legislative strategy Others present are likely under no obligation to keep your public discussion private. social media. (77). ► January. (7).

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BlogClump

JANUARY 23, 2009

BlogClump - Blogging About Associations From a Gen Xer. Friday, January 23, 2009. Presentations This Week. The next few days are crazy for me as this weekend is the Virginia Youth Soccer Association workshop being hosted here in Arlington. I will be presenting at both conferences. ► January. (2).

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Membership Marketing

DECEMBER 28, 2011

But in reality we see that what is being presented is just a new goal with a bow tied around it. January 10, 2012 4:42 PM. January 17, 2012 10:47 AM. Speaking Engagements. Publications. Wednesday, December 28, 2011. How to Recognize a Good Strategy? In our hearts we know it when we see it. “1. Tony Rossell. Newer Post.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

DECEMBER 23, 2009

Wednesday, December 23, 2009. You have to have premium membership or additional products to upgrade the member to from the free membership. It is presented from a for profit, web membership perspective. Although I think that de-bundling from a membership approach to a transactional approach would be unwise.

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Marketing Price Survey Analysis 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. With this pull strategy, the relationship is started by presenting valuable information and resources that only a qualified or prospective member would find of value.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. As I dive into the data from our 2010 Membership Benchmarking Survey, I am discovering some very interesting outcomes. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

DECEMBER 8, 2009

It also works to present a knowledge gap. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Network with Me. Membership Development from the Ground Up. follow me on Twitter. ► January. (3).

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Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 19, 2010

This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? No matter how sophisticated or unsophisticated a fellow member, there is still something to learn from them through interaction as members. Publications.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

MAY 17, 2010

And in fact from my research, it is not only a good definition, but it actually works. Awhile back, I reported these results from a membership analysis that we did. • Members who upgraded their membership in the past year to a higher level of service were 12% more likely to renew. Here’s How to Engage Your Members.

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Marketing How To Price Analysis 40

Membership Marketing

JANUARY 27, 2011

Thursday, January 27, 2011. Here are five opportunities presented by through an agency. To Bring Perspective and Objectivity – Just as an individuals can benefit from a counselor or coach, there also are situations where an outside perspective is very helpful for an organization. So I am curious to hear from you.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JULY 20, 2011

Part of their success is that they deeply understand the motivations and needs of their market and are able to present value that speaks to the whole. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Publications.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

FEBRUARY 5, 2010

To do the calculation, you only need two numbers; your renewal rate and your total new member input from the past year. You take your new member input from the past year and divide it by your lapse rate presented as a decimal. Last month was really busy. It is called a Steady State Analysis. Here is how it works. Tony Rossell.

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How To Analysis Price Survey 40

AE on the Verge

MARCH 24, 2010

Today was my first Board of Directors meeting via webinar , with 53 present. There are mute features to turn off the sound for anyone but the presenter, that may be worth using before opening lines during discussion period. Next time Im setting up a second screen to run a user session simultaneously to my own presenter session.

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Membership Marketing

JANUARY 29, 2010

Friday, January 29, 2010. Next week, I have the opportunity to do a presentation taking a look at the future of associations. As you may recall, this book resulted from a thorough study under the guidance of Jim Collins (Good to Great) comparing 18 matched associations. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Recruiting 40

AE on the Verge

JUNE 12, 2010

Saturday, June 12, 2010. I never thought a stranger would actually come into our association office building and rob it mid-day , with staff in the building (including me), until it happened. If there is no knowledge by staff present that a repair has been ordered do not just let someone walk through your office. social media.

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AE on the Verge

JANUARY 4, 2010

Monday, January 4, 2010. All the presenters were donating their time. I clicked from a Twitter link. social media. (77). ► January. (7). ► January. (1). ▼ January. (7). ▼ January. (7). 10 Thoughts from a Virtual Participant. ► January. (15).

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Tips Social Media Conference Association Management 28

AE on the Verge

MARCH 28, 2010

If you’re not taking any steps to completely separate your professional contacts from your personal account, it’s not just your personal account. You login to that account during business hours, at your place of business, from your office computer. If yes, it’s your professional account.

Social Media 28

Social Media Tips Guidelines Conference 28

AE on the Verge

AUGUST 18, 2009

15 Thoughts from a Virtual Attendee (ASAE09). Meaning, I didnt go to Toronto - but tried to see what I could learn through social media, while it was happening; along with seeing what to possibly incorporate into my own organization and/or presentations. Those attending virtually likely already use social media.

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