Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2008. (82). Publications.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

GlowGlobally

APRIL 21, 2008

global association strategy, regional planning and local infrastructure to grow your business. Strategies for Bolstering International Membership. A well-known and respected international association executive, Carolyn will contribute her thoughts on what’s important to include in global strategy and thinking. Membership.

Strategy 60

Strategy Discount United States Recruiting 60

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008.

Strategy 40

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Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Cost Price Survey 40

Idea Architects

JUNE 13, 2012

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Oct 2008 (1). Sep 2008 (4). Aug 2008 (2). Jul 2008 (8).

Columbus 60

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Reid All About it

FEBRUARY 17, 2023

If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. Tony Rossell/MGI, Membership Marketing Blog ) Don’t make SEO the reason for your content marketing strategy—even more important now that ChatGPT and Bard will dominate search results. Board practices. 1 CAE credit.

Revenue 39

Revenue Strategy Education Technology 39

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). So Why Test in Membership Recruitment? Blog Archive.

Marketing 40

Marketing Recruiting Recruitment Price 40

Reid All About it

FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Unpacked: What is holding you back from career success and strategies to move forward? What about the costs? 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? ► 2008. (82).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 30, 2011

• Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Recognize a Good Strategy?

Tools 40

Tools Marketing Price Report 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). growth strategies. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. Unleash the Power of Market Testing in your Membership Recruitment.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Awareness.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). growth strategies. (4).

Marketing 40

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Membership Marketing

MARCH 9, 2012

• Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). But if the allowable marketing cost is $30, then responses below a 1.79% response rate on list “D” would be unacceptable. ► 2008. (82).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. ► 2008. (82).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

APRIL 4, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 12, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Recognize a Good Strategy? ► 2008. (82). ► 2008. (82).

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Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. Awareness -- when prospects first discover you.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 14, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. ► 2008. (82). ► 2008. (82).

Marketing 40

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Membership Marketing

JANUARY 26, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

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Sample Marketing Price Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 20, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. You have to be agile enough to change your strategy, approach or messaging quickly. Recruiting new members by direct mail trumps e-mail marketing 100 times over.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

DECEMBER 13, 2010

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

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Membership Marketing

JULY 20, 2011

You might describe this as a “one to two” segmentation strategy. You might describe this as a “one to some” segmentation strategy. Many marketers describe this as a “one to one” marketing strategy. Segmentation can add to incremental costs for marketing or servicing a member.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82).

Marketing 40

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

APRIL 12, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

Social Media 40

Social Media Marketing Price Survey 40