Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Thanks For Playing

JANUARY 5, 2012

Im re-tagging Acronym/Joe Rominiecki and encouraging them to recruit guest bloggers who maybe dont have their own blogs to weigh in. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Maggie McGary.

Social Media 150

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4).

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. I met with many organizations who are looking for help after a distressing 2009. And some of them do not realize just how much trouble they may be in going forward. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). Publications.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2009. (69).

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Reid All About it

MAY 1, 2020

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. How to Go Virtual (While Still Creating an Engaging Experience). Validate Your UX: How to Get the Most Out of Your Website Budget.

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2009. (69). ► 2009. (69).

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to make sure the Price is Right! ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Social Media. (5).

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Guilt by Association

FEBRUARY 9, 2009

We were one of the earliest medical societies to experiment with social media technologies, starting in March 2007. We appreciate about social media technologies can help us accomplish our goals, and we have learned a lot about how our members use social media technologies. What we’re looking for ….

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69).

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Marketing How To Price Analysis 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. One of my colleagues just pointed out to me that there is some important data in our Membership Marketing Benchmarking Report on how associations are using email and how effective it is for them. Speaking Engagements. Speaking Engagements. Publications.

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Association 20/20

JUNE 16, 2009

I want to send out a special hello and expression of gratitude to the attendees of the 2009 South Carolina Society of Association Executives (SCSAE) Annual Conference as well as the leadership and staff of SCSAE, especially Executive Director Keely Yates.

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South Carolina Leadership Social Media Recruiting 40

Membership Marketing

APRIL 4, 2012

. • 86% of associations officially use Facebook as part of their social media. Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. How to Calculate Where your Membership is Headed.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

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Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

Marketing 40

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AMR Management Services

SEPTEMBER 27, 2012

Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. Nor do many of us have any interest in learning why Twitter or other social media could be better at delivering “networking and knowledge sharing.”

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

Marketing 40

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AMR Management Services

OCTOBER 2, 2012

HBR’s print advertising revenues dropped 24 percent in 2009. In 2009, HBR dove into the digital divide. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions. Moreover, the total social media audience is more than 1.1

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. Using Social Media to Recruit Staff.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? ► 2009. (69).

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Tools Marketing Recruiting Recruitment 40

Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Five Steps to Building a Membership Recruitment St. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12).

Marketing 40

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2009. (69).

Marketing 40

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Social Media. (5). teamwork. (3).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2009. (69). Social Media. (5).

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. These results are significantly better compared to both 2010 and 2009. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2009. (69). Membership Recruitment.

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Membership Marketing

JUNE 10, 2010

For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. While Facebook, Twitter and LinkedIn are the most commonly used social media tools, they are not necessarily considered the most effective in reaching membership goals by association executives.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 9, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Social Media. (5). teamwork. (3).

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Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

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Association Subculture

SEPTEMBER 24, 2009

Thursday, September 24, 2009. Why are we developing policy to combat employees downloading and utilizing new communication tools on the job - [yes on the job, of COURSE on the job - how else can they learn how to translate personal skill into direct business application] ? September 27, 2009 8:39 PM. social media. (3).

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69).

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). The Membership Lifecycle. Is there a Membership Gene?

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Social Media. (5). Social Networking. (6).

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