Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. I met with many organizations who are looking for help after a distressing 2009. And some of them do not realize just how much trouble they may be in going forward. How to Calculate Where your Membership is Headed. How to Calculate where your Membership is Headed.

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. How to Calculate Where your Membership is Headed. ► 2009. (69).

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. How to Calculate Where your Membership is Headed. 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso.

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Thanks For Playing

MARCH 6, 2012

What’s Your Association’s “O” Strategy? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. . ► 2009. How to Manage Social Employees, Social Media at Events, and Car Talk. ► August. (23).

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. How to Calculate Where your Membership is Headed.

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Association Adviser

MARCH 19, 2013

The approach for generating revenue outside of membership dues is no exception. Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. He is the author of How to Sell Sponsorships, Tickets & Popcorn. Buyer’s guides and advertising in online buyer’s guides.

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. How to Calculate Where your Membership is Headed. Here’s How to Engage Your Members.

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AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

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Reid All About it

MAY 1, 2020

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. Fri 5/1 at 1 p.m. – 1 CAE credit.

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Tom Morrison

FEBRUARY 26, 2011

How to Be a Real Change Agent in Your Association. One of the biggest challenges associations face today is motivating and inspiring their Boards to face the facts, and take steps to move their association’s communication strategy, value propositions, and member service models into the future. ► 2009. (1).

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Reid All About it

SEPTEMBER 6, 2019

They explain how to earn and reward learner loyalty. Strategy as currently practiced rarely emphasizes the importance of community.” You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. How to respond? WBT Systems replies with an emphatic Yes.

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Membership Marketing

MARCH 11, 2010

On March 5, 2009 the Dow Jones hit a low of 6,594.44 The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Speaking Engagements. Speaking Engagements.

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8).

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GlowGlobally

MARCH 18, 2009

global association strategy, regional planning and local infrastructure to grow your business. ASAE Study Mission 2009 – Lessons from Singapore » Mar. How to design and implement a targeted European marketing campaign including brochures, emails, and partnerships with related organizations? GrowGlobally.org.

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Membership Marketing

DECEMBER 30, 2011

How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

DECEMBER 12, 2011

How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

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Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). “ Tip No.

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Membership Marketing

APRIL 4, 2012

Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8).

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Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. How to Calculate Where your Membership is Headed. ▼ 2009. (69). Publications.

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Membership Marketing

AUGUST 4, 2011

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. ► 2009. (69).

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Membership Marketing

MARCH 9, 2012

. • Membership Tenure – Projecting how long a member will remain with your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12).

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AMR Management Services

JULY 17, 2012

It’s difficult for those engaged in an activity to evaluate whether or not it is moving the organization forward in a key strategy area. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). How to Start an Association. ► 2009. (53). This is easy to say, but hard to do.

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GlowGlobally

FEBRUARY 26, 2009

global association strategy, regional planning and local infrastructure to grow your business. The Economist, February 14, 2009. Membership: Cultivate participation by giving your local leaders a say in how to create local activities. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs. This post has no tag.

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Membership Marketing

JULY 5, 2011

These results are significantly better compared to both 2010 and 2009. How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3).

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Membership Marketing

JANUARY 19, 2012

How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). 5 months ago.

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Membership Marketing

JULY 22, 2010

One of my colleagues just pointed out to me that there is some important data in our Membership Marketing Benchmarking Report on how associations are using email and how effective it is for them. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010.

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Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. How to Calculate Where your Membership is Headed. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements. Publications. Happy New Year! One is as though nothing is a miracle.

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Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. at Tuesday, December 08, 2009. How to Calculate Where your Membership is Headed. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Speaking Engagements. Speaking Engagements. Publications. Improve Response by Testing Email Subject Lines. Please feel free to share them here. Newer Post.

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Membership Marketing

DECEMBER 10, 2009

Thursday, December 10, 2009. We all have limited budgets and need to decide how to use them in the most economical way possible. Darryl Walter, Tips for Promoting your Annual Conference, DMAW Marketing Advents, December, 2009, page 7. at Thursday, December 10, 2009. at Thursday, December 10, 2009. ▼ 2009. (69).

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Membership Marketing

DECEMBER 21, 2009

Monday, December 21, 2009. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. December 23, 2009 9:39 AM. December 23, 2009 11:02 AM. How to Calculate Where your Membership is Headed.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. How to Calculate Where your Membership is Headed. ► 2009. (69).

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Membership Marketing

MARCH 27, 2012

How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). 5 months ago.

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Membership Marketing

SEPTEMBER 16, 2011

As membership professionals, our key to success is better understanding how to meet this “need to belong” and harness this desire for “collective exertions” for some “particular advantage” 1. Start with Why: How Great Leaders Inspire Everyone to Take Action , Simon Sinek,Penguin Group, 2009, page 53.

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Membership Marketing

MARCH 12, 2012

How to Calculate Where your Membership is Headed. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). 5 months ago.

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