Membership Marketing
MAY 13, 2020
And many association executives are wondering how this downturn will impact their membership numbers and what to project for the future. One of the major disruptions impacting association membership was the Great Recession in 2009. Amidst the current challenges, there is data to provide some hope and insights.
Idea Architects
APRIL 11, 2012
While Tulgan and Peters are both talking about paid staff in the new economy, associations and other organizations would be wise to note the relevance of their thinking for recruiting, developing, and rewarding volunteers. If you have recruited for talent and provided an appropriate overview and training, your volunteers now need coaching.
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Idea Architects
FEBRUARY 6, 2012
These pieces of work can then be developed into the various components of a comprehensive volunteer structure: work groups or project teams, solo assignments, advisory boards; task forces or committees; etc. Recruit with a one-to-one philosophy. Associations should examine all of their volunteer meetings, trainings, orientations, etc.
Membership Marketing
JANUARY 27, 2010
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2009. (69).
Idea Architects
APRIL 18, 2012
Moreover, lets make this a standard part of the membership application process (or the confirmation of joining) instead of treating volunteer recruitment as a separate effort done at a different time. Some want an opportunity that allows them to work as part of a group; others prefer a project or task they can complete on their own.
Membership Marketing
JULY 26, 2011
The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work” Marketing done properly provides statistically projectable outcomes that can be done with great precision. You ground your projections with the best information that you have at the time.
Membership Marketing
JUNE 10, 2010
One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.
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