Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2009. (69).

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. ► 2009. (69).

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AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Only 10 percent of respondents said that email was the most effective channel in recruiting new members. Speaking Engagements.

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Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. Not necessarily.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2009. (69). ► 2009. (69).

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

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Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. Unleash the Power of Market Testing in your Membership Recruitment. Email This BlogThis! 2 comments: David M.

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Membership Marketing

MARCH 11, 2010

On March 5, 2009 the Dow Jones hit a low of 6,594.44 The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. ► 2009. (69). Publications.

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Association Adviser

FEBRUARY 15, 2013

2 and became CEO in 2009—how’s that for timing [chuckling]? About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. EW: 2009 was a very tough year, but it’s been double-digit growth ever since. I came into ICA as the No.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. These results are significantly better compared to both 2010 and 2009. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2009. (69).

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Membership Marketing

APRIL 4, 2012

Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

DECEMBER 30, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com.

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). • Monthly and annual conversion (renewal) of first year members. Network with Me.

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69).

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Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). View my complete profile.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). The focus is “Membership Matters” Some of the article titles include: 1.

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Tom Morrison

NOVEMBER 29, 2011

Per Member Revenue - This tells you the participation by members in your overall association activities. This number is simple.all revenue paid by members the previous 12 months including dues, meetings, programs, training, etc, divided by the number of total members each quarter. ► 2009. (1). ► July. (2).

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69).

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Associations Now

JUNE 12, 2014

Also important to note: Growers reported 10 times the median total revenue stemming from non-North American countries than reported by nongrowers. After a sort of ad-hoc global expansion, RIMS began to strategize its global activities in 2009. Integrate international and local operations.

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AMR Management Services

JUNE 4, 2012

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Focus efforts on both member recruitment and retention. ► 2009. (53). Dues establish the perceived value of the organization.

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Reid All About it

SEPTEMBER 6, 2019

You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Many associations struggle to identify additional sources of revenue and content for their members. Technology for Recruiting Volunteers. Host: The Next Steps LLC. Tue 9/10 at 2 p.m. 1 CMP credit.

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Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. 1879-1955).

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4).

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com.

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1).

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Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

DECEMBER 21, 2009

Monday, December 21, 2009. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. December 23, 2009 9:39 AM. December 23, 2009 11:02 AM. ▼ 2009. (69). Speaking Engagements.

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Membership Marketing

DECEMBER 10, 2009

Thursday, December 10, 2009. Darryl Walter, Tips for Promoting your Annual Conference, DMAW Marketing Advents, December, 2009, page 7. at Thursday, December 10, 2009. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1).

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Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. at Tuesday, December 08, 2009. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Speaking Engagements. Speaking Engagements. Publications. Improve Response by Testing Email Subject Lines. Tony Rossell. Newer Post.

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