Remove 2010 Remove Communications Remove millennials Remove Strategy
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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee?

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Who is Generation Z and How Will They Impact the Future of Associations?

Association Adviser

Generation Z can be defined as those born between 1997 and 2010. According to the US Census Bureau, Gen Z outnumbers Millennials and Baby Boomers, making up 25 percent of the population. As this generation enters the workforce, associations must revamp their communication and marketing strategies to target future members.

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

Association Innovation as Brand Strategy. Whats our brand image and what does it communicate to people in our marketplace? Communication. Developing Millennial Leaders. Millennials. Don't Wall Yourself Off From Your Community. Association Innovation as Brand Strategy. ► 2010. (62).

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The Hourglass Blog: Seeing New Social Opportunities

The Hourglass Blog

Wednesday, June 23, 2010. Read this April 1 blog post from Umair Haque on social media and social strategies. Read his take on social media strategy, which he boils down very well to: 1. Social media fits inside your business strategy, and is shaped by it. Communication. Developing Millennial Leaders.

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The Hourglass Blog: Only Xers Care about Work/Life Balance

The Hourglass Blog

Sunday, August 22, 2010. So I finally got around to reading the article in the August 2010 issue of Associations Now about Generation X moving into leadership positions in the association world. Theres a reason why work/life balance is a particular concern of Xers and not Boomers or Millennials. August 23, 2010 1:03 AM.

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The Hourglass Blog: Truth and Equality in the Workplace

The Hourglass Blog

A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. Millennials want truth and equality in the workplace.