Remove 2013 Remove Association Management Remove Innovation Remove Marketing
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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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Sharing our Great Ideas

Aaron Wolowiec

The event focuses on creative approaches to everyday issues in association management and is built around the sharing of – you guessed it – great ideas. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries.

Michigan 100
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Why An AMC (Like Ngage) Is A Great Place to Work

Ngage Management

While not immediately recognizable to some, the concept of association management is familiar to the world of professional societies, trade groups, not-for-profits and philanthropic organizations. In four short years, Ngage became Michigan's largest association management company.

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A decade of Nimble AMS: A flashback of favorite things

Nimble AMS

When we started Nimble AMS 10 years ago, w e looked at ways to change the industry, to disrupt the status quo of the association management software (AMS) space and help organizations rethink what an AMS actually is. To build a ground-breaking product that was innovative and cost effective.

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Let Your Member Data Show You the Way

Spark Consulting

This is the path that NICSA (formerly the National Investment Company Service Association) followed to a dramatically simpler membership structure last year. Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Where are your association’s sneckdowns?

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Lessons on Brand Loyalty From the Chipotle Crisis

Associations Now

“It was a sobering moment,” Espey said in an interview last week after his keynote session at ASAE’s Marketing, Membership & Communications Conference (MMCC). His message—whether your business is burritos or association management—make sure you create a lasting and personal experience that connects emotionally with people.

Denver 85
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Kelly Donovan , Naylor’s team leader for online marketing, agreed.