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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

That’s up from 2013 by a whopping $20 billion. 5 Ways User Groups Cut Customer Service Costs and Increase Satisfaction. One-on-one email communication. When product information is kept up to date and customers are actively participating, your user group’s website and online community can become go-to resources for support.

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2013 Membership Marketing Observations

Membership Marketing

Money for marketing appears to be scarcer, so cost justification and marketing smarter are understandably more important than ever. As I write this, I realize that in many ways, membership organizations reflect the economy as a whole with slow growth, a move to web and digital communications, and a sluggish job market.

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There’s an app for that

Aaron Wolowiec

Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Geolocation and Near Field Communication (NFC). They reduce printing costs while increasing engagement and fostering networking. 4, cloud storage, is also an incredible cost saving tool. Mobile Video.

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iBeacon for Events

Expo Logic

Once again Apple has triggered an event-industry innovation streak. While there are several event app developers offering beacon technology, Core-apps was the first software provider to ship iBeacon technology for alerting and analytics in the tradeshow industry and continues to be innovators in this field. About the Author.

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Association Conference Becomes Center Stage for Drug-Price Debate

Associations Now

Saltz’s comments seemed to bolster the efforts of Dr. Hagop Kantarjian to push back against the high cost of cancer treatments. “High utilization rates of generics, competition among brand-name medicines, and aggressive tactics by insurers to negotiate prices all help to keep costs under control.”.

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Survey: How Associations Plan to Meet Top Challenges in 2014

Associations Now

Following 2013, a year in which 42 percent of the respondents to the “ DC Associations Salary Survey Report 2013-2014 ” reported a decrease in membership revenues, 74 percent of respondents reported that increasing membership is their number-one challenge for 2014. How do associations plan to tackle these issues?

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Social Media Roundup: The Art of Printed Brochures

Associations Now

— Heidi Thorne (@heidithorne) July 9, 2013. And while printing can be expensive, a well-designed brochure could be worth the cost. — CUT Communications (@CUTComs) July 9, 2013. Discover 6 basic types of printed brochures: [link] #eventprofs. ” (ht @ heidithorne ). Participant-Driven Meetings.