Remove 2013 Remove Cost Remove Revenue Remove Social Media
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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. All new technology comes with costs, but budget usually isn’t as big a concern as it first appears. Social media, AMS, and CRM communities offer very few features.

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Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

Other key takeaways from the report: Social media – Not surprisingly, associations use YouTube for education. In fact, the percentage of LMS users increased from 51 percent in 2013 to 60 percent in 2015. More than half of those surveyed have seen an increase in revenue from their educational offerings.

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Social Media Roundup: Is Your Communications Strategy Working?

Associations Now

That, and more, in today’s Social Media Roundup: Stay alert. Seven mistakes costing your #nonprofit revenue, donors & members… ht.ly/kc9WB — Karen Zapp (@KarenZapp) April 18, 2013. Social media, responsive-design sites, and e-newsletters all work together to reach and engage your members.

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Social Media Roundup: Don’t Put All Your Eggs in Google’s Basket

Associations Now

Why this should worry you, and what you should do about it, in today’s Social Media Roundup: Google Blackout. It also may have cost Google $500K. — Fast Company (@FastCompany) August 19, 2013. You’d lose a slew of readers and potential revenue if your site serves ads or sells merchandise. Who pulled the plug?

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Emoji for Everyone, Especially Your Members

Associations Now

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. After about $2,100 in email and social media marketing costs, the “Sonomoji: Express Yourself” campaign delivered a 1,091 percent return on investment, Stafford says, with thousands of reactions and hundreds of shares and comments on social media platforms.

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What’s in This Publication for Me?

Association Adviser

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

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Survey: How Associations Plan to Meet Top Challenges in 2014

Associations Now

Following 2013, a year in which 42 percent of the respondents to the “ DC Associations Salary Survey Report 2013-2014 ” reported a decrease in membership revenues, 74 percent of respondents reported that increasing membership is their number-one challenge for 2014. How do associations plan to tackle these issues?

Survey 40