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How to Produce Revenue-Generating Association Podcasts

Associations Now

Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. In 2016, 21 percent of Americans ages 12 and older listened to a podcast in the past month—this is up from 12 percent in 2013. Podcasts are a potential source of nondues revenue. Why should associations care?

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Want to Diversify Your Revenue Streams? Learn From Apple

Associations Now

The computing giant had a really good quarter recently, thanks in large part to the fact that it has focused on diversifying its revenue streams of late. The result is that, even if iPhone sales slow, it still makes lots of revenue without having to sell any new devices. The post Want to Diversify Your Revenue Streams?

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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. All new technology comes with costs, but budget usually isn’t as big a concern as it first appears. Do you want to increase revenue? We Don’t Have Budget.

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Not-So-Happy Returns: Retail Federation Highlights “Wardrobing” Costs

Associations Now

In a new survey, the National Retail Federation says that holiday-return fraud could end up costing stores billions this year. billion in lost revenue from fraudulent returns, an increase from $3.4 billion in 2013 and a big chunk of the estimated $10.9 billion in lost revenue from fraudulent returns, an increase from $3.4

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Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

In fact, the percentage of LMS users increased from 51 percent in 2013 to 60 percent in 2015. More than half of those surveyed have seen an increase in revenue from their educational offerings. All this said, cost is still a top concern among associations. Read: Credibility counts.

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Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations. No other single revenue category comes close to reaching that number.

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Emoji for Everyone, Especially Your Members

Associations Now

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. After about $2,100 in email and social media marketing costs, the “Sonomoji: Express Yourself” campaign delivered a 1,091 percent return on investment, Stafford says, with thousands of reactions and hundreds of shares and comments on social media platforms.