Thanks For Playing
JANUARY 30, 2013
Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Want to make real progress in 2013? Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013?
Association Adviser
DECEMBER 10, 2013
With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Kelly Donovan is the team leader for online marketing at Naylor, LLC.
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Experts in Membership Marketing
OCTOBER 29, 2013
"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. To register, follow this link [link].
Associations Now
DECEMBER 4, 2015
An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment.
Eric Lanke
JUNE 10, 2013
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper. Thank you!
Associations Now
SEPTEMBER 26, 2013
“Connecting With Government Customers in an Era of Event and Travel Restrictions,” a new white paper by Market Connections and Boscobel Marketing Communications, reports that federal employees are going to fewer events, agencies are running fewer events, and contractors and other stakeholders are feeling the effects. .
Association Success
NOVEMBER 23, 2017
I first read The Lean Startup by Eric Ries in 2013. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months. How I adopted the innovative start-up strategy for the benefit of my association. None of these things took much time.
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