Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

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Higher Logic

SEPTEMBER 15, 2016

Community goals with discussions & resources. CXPA and Higher Logic launched the CXPA Community on May 13, 2014. A group of members beta-tested the community, and CXPA set to launch it alongside the annual conference, Insight Exchange, in May. CXPA's top community stats. What CXPA members are saying.

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Higher Logic

AUGUST 11, 2016

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.

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Associations Now

DECEMBER 15, 2014

For those new to virtual events, e-Learning Solutions’ Lloyd Tucker has a comprehensive guest post on Tagoras’ blog about a virtual track he added to the Society for Technical Communication’s May 2014 annual meeting. (He “Not only was it popular and filled a niche, it was profitable. Presentation of the Day.

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Associations Now

AUGUST 7, 2014

And the competition sounds downright brutal: UberPool promises a 40 percent discount on normal fares, while Lyft Line cuts prices by a reported 60 percent. — Farhad Manjoo (@fmanjoo) August 6, 2014. — Farhad Manjoo (@fmanjoo) August 6, 2014. — Scott Hunter (@scottleadership) August 6, 2014.

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Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Pricing—What is the pricing structure? Keywords can be used to enhance your social media messaging, blog and other content distribution channels. Is it competitive, above or below fair market value?

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Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. According to Association Adviser’s annual Association Communications Benchmarking Report, only about half (53.4

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