Expo Logic

FEBRUARY 28, 2020

Using the iBeacon technology at CES 2014 was not our first foray into this type of technology. At AEM’s ICUEE event (a 500,000 plus square foot event) we tracked floor traffic, exhibitor booth traffic, and attendee trends on the show floor. In October of 2013 we deployed a similar technology with our partner Birdzi.

Technology 36

Technology Innovation Products Software 36

Associations Now

MAY 16, 2014

No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. That inventiveness extends to its event planning. — Andy Freed (@andy_freed) May 15, 2014. Love Your Hometown Teams.

Boston 40

Boston California Certificate Team 40

Associations Now

MAY 21, 2014

.” One of the sport’s biggest stars, Jason Bellmonte, praised the two organizations for “not giving up and finding a way to bring back the pulse of the US Open” after he led a social media campaign to keep the event going. Planning an Unplugged Conference [link] #eventprofs. Pretty good comeback story, huh?

Social Media 40

Social Media United States Discount America 40

Associations Now

MAY 10, 2013

Two reasons for the increased optimism: Budgets and the number of meeting and events planned for the remainder of this year and the first quarter of 2014 are expected to grow. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day.

Press Release 40

Press Release Guidelines Survey Cost 40

Velvet Chainsaw

FEBRUARY 4, 2014

Hat Tips to Courtney Bosch at Marketing Profs, as it was her post, Introverts Unite! Four Tips That Can Make Events Less Scary that inspired me to write this one. Adapted from Donna’s Meeting Innovation post on Cvent’s Event Planning blog. Conference Networking conference best practices engagement'

Conference 40

Conference Tips Event Planning Review 40

Velvet Chainsaw

APRIL 24, 2014

Event mobile apps are sparking more/better exchanges at conferences and trade shows, be that attendee-to-attendee, exhibitor-to-attendee, speaker-to-attendee, and so on. Pre-Show Marketing Tips. Here are a few exhibitor tips to share that can improve their pre-show marketing efforts: 1.Where’s As they improve, you improve!

Tips 40

Tips Marketing Social Media Content 40

Velvet Chainsaw

SEPTEMBER 8, 2014

In a recent video, marketing guru Jay Baer suggests a powerful and often overlooked remedy: How Relevance Magically Creates Time Baer reminds us how complicated the world has become, especially in the last few years. What new markets are they looking to penetrate? Time poverty is everywhere ( “We’re crazy busy.

Conference 40

Conference Event Planning Video Marketing 40

Associations Now

APRIL 23, 2014

— Silverbear (@SilverbearLtd) April 22, 2014. Don’t stop there, though: Social media, search engine optimization, pay-per-click advertising, and email marketing should come into play in a lead-generation strategy, she advises. Need New Leads? Other Good Reads. Truly outstanding leaders are made”: Inc.

Email Marketing 40

Email Marketing Social Media Event Planning Tips 40

Velvet Chainsaw

OCTOBER 2, 2014

Your email marketing blast generated plenty of clicks. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. What other marketing speed bumps can we remove to convert more prospects into happily registered attendees? But the registration needle hardly moved.

Conference 40

Conference Marketing Email Marketing Sample 40

Velvet Chainsaw

APRIL 8, 2014

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. Adapted from Donna’s Meeting Innovation post on Cvent’s Event Planning blog. Related Stories Seriously, Your Conference Marketing Is Not About You! What’s up with that? ” Three Detours That Must Be Removed.

Conference 40

Conference Email Marketing Sample Event Planning 40