Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

YourMembership

OCTOBER 16, 2014

This is where companies and recruiters pay to access LinkedIn’s tools for talent acquisition. It is important to remember that these social media networks will not share any of that revenue they indirectly generate from your members with your association, nor will they give you access to the “member” data they collect.

Social Media 150

Social Media California Class Revenue 150

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Association staff retention.

Revenue 256

Revenue Certificate Tools Innovation 256

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. How to retain members and recruit new members for the future. How to create and drive engagement with a social networking strategy that includes an integrated online community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Higher Logic

MARCH 15, 2016

Their satisfaction and renewal is good for your organization because these happy members create content, champion your organization and recruit new members. Even if your members log into the community via desktop at work, you can’t assume they’ll log in via desktop outside of work. Mobile is where most of the action is.

Tools 120

Tools Report Recruiting Recruitment 120

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

Marketing 150

Marketing Social Media Resources Content 150

Associations Now

JULY 30, 2014

The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing member engagement, and demonstrating member value. percent versus 11.5

Survey 40

Survey Recruiting Recruitment millennials 40

Tom Morrison

DECEMBER 5, 2013

A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. It''s December 2013 and every association is about to embark on a new year.

Revenue 40

Revenue Innovation Video Survey 40

Associations Now

APRIL 18, 2014

And by allowing them to do so, your association may not only be increasing member engagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. Take some advice from the Association of Donor Recruitment Professionals. Choose a Creative Hashtag.

Iowa 40

Iowa Boston Video Course 40

Associations Now

JUNE 25, 2015

“In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

Social Media 40

Social Media United States Survey Video 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Tom Morrison

MARCH 31, 2014

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Is your association building BELIEVERS, or just a roll of dues paying members? 2 years ago? 3 years ago?

Member Engagement 40

Member Engagement Committee Innovation Revenue 40

Associations Now

MAY 14, 2014

The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities. .” Sound familiar? CEO Participation.

Leadership 40

Leadership Class Committee Survey 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. They take the summer off. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.

Leadership 28

Leadership Recruiting Recruitment Price 28

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

millennials 150

millennials Course Recruiting Recruitment 150

Associations Now

FEBRUARY 17, 2016

Do the math: If 43 percent of associations have membership staff and 5 percent (at most) outsource membership work, that leaves more than half (52 percent) where membership functions such as recruitment, retention, engagement, and customer service are distributed among other staff.

Recruiting 40

Recruiting Recruitment Report Strategy 40

Association Adviser

MAY 20, 2014

”We tried a large email segmentation project last year, and it actually hurt our member engagement. The days of having membership committees cold call members are over. So, what would it take to improve that level of engagement? That being said, Williston believes member engagement will be an eternal challenge.

Technology 60

Technology How To Video Social Media 60