2015 Communications Marketing Newsletter 
Aaron Wolowiec
NOVEMBER 17, 2015
It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.
Aaron Wolowiec
DECEMBER 16, 2014
I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in?
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Higher Logic
MAY 8, 2019
If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].
Associations Now
DECEMBER 1, 2014
Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.”
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.
Associations Now
AUGUST 18, 2015
Why one association communications pro says you should use email marketing to drive readers to your blog. He suggests that instead of creating a standalone newsletter for your association’s blog, you use an email notification to drive readers to your blog. — Richard Millington (@RichMillington) August 17, 2015.
Vanguard Tech
JUNE 6, 2013
Especially since, as she says, by 2015, more people will access the internet via mobile devices than on traditional computers. a strategic graphic design firm that helps associations communicate with their members through the design of their print and online marketing materials. Greater care with typography.
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