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The growth spurt continues for associations

Aaron Wolowiec

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

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The growth spurt continues for associations

Aaron Wolowiec

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Integrating Membership Marketing Channels to Grow Your Association

Membership Marketing

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

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2014 is done. Bring on the New Year!

YourMembership

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. We recently held our June webinar entitled Flipping the Membership Equation: Thinking Differently About Membership Recruitment and Retention.

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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. In addition, it’s much easier to find members for your Customer Advisory Board through your community. Proactively Address Problems.

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Association Brain Food Weekly: 3.17.17

Reid All About it

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. When the U.N.

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