2015 Events Newsletter Technology 
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. As such, Naylor advises associations to develop specific events, communications and mentoring opportunities unique to this group. “In
Aaron Wolowiec
JANUARY 19, 2016
So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. But let’s face it.
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Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. As such, Naylor advises associations to develop specific events, communications and mentoring opportunities unique to this group. “In
Higher Logic
MAY 8, 2019
If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Important info about tonight's event. This example creates interest in the information and the event without giving away the main points in the subject line. That is not always the case.
Associations Now
JUNE 10, 2015
As associations get better at using technology to personalize products and services to each individual member, what happens to direct human engagement between the member and the association? See the Member Service Bot 5000 in Booth #1115 at the 2055 Association Technology Conference & Expo!). Let us know in the comments.
Higher Logic
OCTOBER 25, 2017
Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Non-dues revenue covers all other income sources for associations, including events and advertising. By 2015, that had dropped to just 44 percent. Sponsored communities and events.
Aaron Wolowiec
DECEMBER 16, 2014
E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. Is marketing part of the plan for 2015? But what about tactics? So what do you think?
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