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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. From the misreported death of the Queen of England to inappropriately suggestive advertising, CIO has compiled its list of the most cringeworthy media campaigns of 2015. — TIME.com (@TIME) December 9, 2015.

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Association Brain Food: 8.2.24

Reid All About it

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a good place to start. Same old, same old. Association boards.

Cleveland 265
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The growth spurt continues for associations

Aaron Wolowiec

In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No.

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The millennial mantra: give

Aaron Wolowiec

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. The most successful organizations were those that leveraged their networks of millennials via social media and ambassadors – those who can use their partners and passions to recruit support.

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The growth spurt continues for associations

Aaron Wolowiec

In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No.

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To Deepen Member Engagement, Redefine Volunteering

Associations Now

And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. Good examples include review panels for conference submissions or an awards program. A good example might be serving as a content reviewer for a white paper.

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Achieving Success in Diversity and Inclusion

Association Advocacy Chick

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Growing recruitment, retention and equity of multicultural groups in at all levels – in hiring, membership, and boards. MB: We used the principles of scan, plan, implement, evaluate.