Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 billion people use Gmail today (as of July 2017).

Marketing 149

Marketing Communications Content Report 149

Potomac Core

FEBRUARY 28, 2018

Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016. The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On billion of current-dollar GDP in 2016.

California 132

California Analysis DC Products 132

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

Survey 150

Survey Louisville DC Maryland 150

Associations Now

AUGUST 19, 2018

Data from YouGov BrandIndex shows that public perception of Pinterest is largely unchanged since 2016—namely, the platform remains stable in both the brand impression and consumer satisfaction departments. Here’s a checklist on how to attract and keep members engaged online, from YourMembership. Thank Us Later.

Chicago 40

Chicago Conference Member Engagement Report 40

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention.

Certificate 59

Certificate Survey Recruiting Recruitment 59

Associations Now

DECEMBER 14, 2016

We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017. The most common wish list item that we heard was deeper member engagement. It’s also a key goal for Liz Dombrowski, member service manager with the Insured Retirement Institute.

Pennsylvania 40

Pennsylvania Membership Management Member Engagement Recruiting 40

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 150

San Jose millennials Revenue Content 150

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. We’ve built our company around helping you improve customer and member engagement. Gary Vaynerchuk. Let us help.

Sample 100

Sample Marketing Conference New York 100

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. Market your communications.

Revenue 69

Revenue Survey Communications Newsletter 69

Socious

DECEMBER 22, 2016

Now it’s nearly 2017 and a lot has changed. From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing? 2017 Membership Predictions.

Membership Management 100

Membership Management Video Software Member Experience 100