Associations Now

DECEMBER 23, 2016

As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017. From cruising and business travel, to retail and realty, here’s what associations think 2017 will bring. For instance, from 2016 to 2017, U.S. million in 2016 to 25.3 million in 2017.

Industry 40

Industry millennials Price Press Release 40

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. The 2016 study found that the No. It’s challenging, but rewarding,” said Carol Miller, vice president of marketing and communications at MHI.

Communications 60

Communications Social Media Survey Strategy 60

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 83

Report Marketing Survey Tools 83

GlowGlobally

DECEMBER 5, 2017

A recent webinar now provides a unique way to learn about the results of the 2017 Index and the thinking that it has inspired among the associations participating. Hear from executives whose associations were part of the 2016 and 2017 benchmark studies.

Member Engagement 60

Member Engagement Resources Strategy Marketing 60

Associations Now

JANUARY 2, 2017

For tech fans, 2017 will get off the ground with a little bit of excitement. — Faraday Future (@FaradayFuture) December 23, 2016. — TechRadar (@techradar) December 23, 2016. CES 2017 will be ground zero for an experimental test of the technology, reports FierceWireless. CES 2017 will take place January 5-8.

Las Vegas 40

Las Vegas Class Technology Leadership 40

Associations Now

JUNE 19, 2019

After a year in which tax policy and a fluctuating stock market added a couple of wrenches into the equation, the latest version of a widely watched barometer into charitable giving has some not great news. According to Giving USA ’s latest annual report, people are giving less—and the 2017 tax reform law might be a big part of it.

Report 58

Report Marketing Indianapolis Indiana 58

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC). Tue 6/6 at 1:30 p.m. media research, Cision.

Raleigh 150

Raleigh Chicago DC Washington 150

Association Success

OCTOBER 15, 2020

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. At least 112 million Americans have listened to podcasts , a figure up 11 percent from 2017, with 67 million listening to podcasts every month.

Revenue 148

Revenue Directory Certificate Cost 148

Associations Now

DECEMBER 20, 2016

As we end 2016, associations and their employees are surrounded by cloud services that involve someone else pulling the strings. To start out 2016, I posed a point that has played itself out in numerous ways over the last 12 months: the idea that the middleman is in a position of power. But why should they be the center of attention?

Technology 40

Technology Software Course Email Marketing 40

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market.

DC 185

DC Project Ohio Washington 185

Higher Logic

JANUARY 18, 2017

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. The expanded platform capabilities will help us compete in the growing customer community market.

Press Release 120

Press Release Software Products Member Engagement 120

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 billion people use Gmail today (as of July 2017).

Marketing 149

Marketing Communications Content Report 149

Associations Now

MARCH 27, 2017

coffee market, according to the National Coffee Association. The 2017 edition of National Coffee Drinking Trends report , according to a summary by Daily Coffee News , shows that 62 percent of coffee drinkers reached for a coffee within the past day, compared with 57 percent in the prior year. Pour-over, cold brew, or Aeropress?

Report 40

Report Marketing millennials Examples 40

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That’s why we’ve put together our 12 top articles from 2016. Top 3 Member Engagement Articles.

millennials 100

millennials Member Engagement Video Software 100

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. Even though the U.S. economy grew at a brisk 3.5% Policy Priorities Mirror Industry Outcomes.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Achieve

JANUARY 24, 2017

The Great Give first approached Achieve in November 2016 in hopes of creating a new website. The sessions will include information on how to better market their organization and provide coaching on how to turn one-time donors into long-term donors. In 2016 the Great Give raised $2.7M for 505 local nonprofits.

Team 52

Team System Marketing Education 52

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market.

DC 150

DC Project Ohio Washington 150

Potomac Core

FEBRUARY 28, 2018

Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016. The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On billion of current-dollar GDP in 2016.

California 132

California Analysis DC Products 132

Reid All About it

DECEMBER 16, 2016

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” What Does 2017 Hold for Chapters? Lessons from 2016 Benchmarking Study. Wishing you a joyful holiday season!

Project 150

Project Technology Conference Recruiting 150

GlowGlobally

AUGUST 4, 2017

I was invited to moderate a panel discussion on the results from MCI’s Engagement Index Collaborative which includes data from the global (non-US) 2016 and domestic US 2017 study. Member and customer relationship strength is borderline weak in the US market.

Certificate 60

Certificate Products Marketing Education 60

WBT Systems

APRIL 25, 2017

Department of Labor, in December 2016 there were 5.6 million open jobs in this country and only 98,000 were added in March 2017. In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. What is the “Skills Gap” Problem? According to the U.S. Membership is open to U.S.

LMS 252

LMS Certificate Library Education 252

Reid All About it

DECEMBER 16, 2016

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” What Does 2017 Hold for Chapters? Lessons from 2016 Benchmarking Study. Wishing you a joyful holiday season!

Project 150

Project Technology Conference Recruiting 150

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Associations Now

AUGUST 30, 2017

The latest edition of Nonprofit HR’s Nonprofit Employment Practices Survey finds that many nonprofits don’t have formal strategies for hiring or retaining employees—and in a strong job market, that puts them at risk of for-profit poaching. Notably, layoffs do not appear to be on the agenda for many organizations.

Survey 91

Survey Recruiting Recruitment Report 91

Associations Now

MAY 3, 2017

In a recent survey, the Nonprofit Research Collaborative found that the number of nonprofits reporting an increase in donations dipped slightly in 2016. Some organizations said the 2016 election had a negative impact on receipts. Some respondents blamed the decline on the large amount of competing messaging in the market.

Report 75

Report Survey Strategy Communications 75

Reid All About it

JUNE 23, 2017

Presenter: Anna Toon, learning product marketing manager, Abila. How to Build an Engagement Driven Demand Generation Strategy in 2017. In this digital age, how you interact with your prospects will determine the success of your marketing. Host: American Marketing Association. Host: American Marketing Association.

DC 154

DC Content Education Software 154

Higher Logic

SEPTEMBER 25, 2018

MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. MSCPA’s first ad ran in December 2016. Organic Conversation Jumps Despite Technology and Privacy Concerns.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Associations Now

MAY 26, 2017

Following its 2016 conference, it offered the PLA 2016 Rewind: Post-Conference Webinar Series. 2017 #smsfassoc National Conference wrap-up video. — SMSF Association (@SMSFassoc) February 20, 2017. But a curated content package is only one way to extend your attendees’ post-conference glow.

Conference 97

Conference Library Video Content 97

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

Survey 79

Survey millennials Recruiting Recruitment 79

Higher Logic

FEBRUARY 20, 2017

According to Vanessa DiMauro, CEO of Leader Networks and community historian who spoke at 2016 Super Forum, we have a lot to learn and it pays to study online communities from our past. Think about it: every industry, from logging to marketing to finance, has standards. Good human practices never change, whether it’s 1985 or 2017.

Industry 224

Industry Cost Marketing Tools 224

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

Survey 150

Survey Louisville DC Maryland 150

.orgSource

MARCH 6, 2023

ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Higher Logic

MARCH 30, 2017

The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals. We all need to take up the call to establish why and how an online community can – truly – be a successful business asset.

Strategy 120

Strategy How To Sample Class 120

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Email Marketing 67

Email Marketing Report Revenue Marketing 67

Associations Now

NOVEMBER 2, 2018

Coalition is circulating a sign-on letter urging lawmakers to reauthorize Brand USA , the public-private partnership established by Congress to market and promote the United States as a destination. percent in 2016 and fell further, to 11.9 percent, in 2017, marking its lowest point since 2010. The Visit U.S.

United States 61

United States Revenue Marketing Industry 61

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.

Certificate 79

Certificate Survey Recruiting Recruitment 79