Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Are you spending the right amount of money on technology? Ah, the geeky pleasures of life.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 184

DC Project Ohio Washington 184

WBT Systems

APRIL 25, 2017

Department of Labor, in December 2016 there were 5.6 million open jobs in this country and only 98,000 were added in March 2017. In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. What is the “Skills Gap” Problem? According to the U.S. Membership is open to U.S.

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LMS Certificate Library Education 252

Reid All About it

DECEMBER 16, 2016

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. I admit, I’m crazy about my association technology community – such good people. Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. What Does 2017 Hold for Chapters?

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Project Technology Conference Recruiting 150

Reid All About it

DECEMBER 16, 2016

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. I admit, I’m crazy about my association technology community – such good people. How to Keep Your Association’s Technology Project on Schedule. What Does 2017 Hold for Chapters? Wed 12/21 at 2 p.m.

Project 150

Project Technology Conference Recruiting 150

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 150

DC Project Ohio Washington 150

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That’s why we’ve put together our 12 top articles from 2016. Top 3 Member Engagement Articles.

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millennials Member Engagement Video Software 100

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What also remains to be seen is just how much disruptive technologies and policies of the new Administration will impact the business landscape in the new year. Even though the U.S. economy grew at a brisk 3.5% Policy Priorities Mirror Industry Outcomes.

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Cost Member Engagement Recruiting Recruitment 132

Achieve

JANUARY 24, 2017

The Great Give first approached Achieve in November 2016 in hopes of creating a new website. In addition to being the Great Give’s technology partner, we wanted to ensure that our area nonprofits were in the best position to succeed. In 2016 the Great Give raised $2.7M Achieve’s Chief Strategy Officer, Kimberly Boyd.

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Team System Marketing Education 52

Higher Logic

SEPTEMBER 25, 2018

MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. Organic Conversation Jumps Despite Technology and Privacy Concerns. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. MSCPA’s first ad ran in December 2016.

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Case Study Massachusetts Newsletter Software 120

Potomac Core

FEBRUARY 28, 2018

They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016. On February 14, 2018, the U.S.

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California Analysis DC Products 132

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

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Survey Louisville DC Maryland 150

.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Perhaps it’s content that’s missing the mark.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Associations Now

MAY 26, 2017

Aggarwal shared how technology could make this task easier. Following its 2016 conference, it offered the PLA 2016 Rewind: Post-Conference Webinar Series. 2017 #smsfassoc National Conference wrap-up video. — SMSF Association (@SMSFassoc) February 20, 2017. It’s a yearlong effort. See you next year in Sydney.

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Conference Library Video Content 82

Reid All About it

JUNE 23, 2017

Presenter: Anna Toon, learning product marketing manager, Abila. Demystify the data being collected by technology at your events. How to Build an Engagement Driven Demand Generation Strategy in 2017. In this digital age, how you interact with your prospects will determine the success of your marketing. 1 CAE credit.

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DC Content Education Software 153

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Anyone in the association and nonprofit community is encouraged to donate to this digital food drive organized by my friends at DelCor Technology Solutions. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc.

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Raleigh DC Washington Social Media 186

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

Survey 60

Survey millennials Recruiting Recruitment 60

Achieve

OCTOBER 25, 2016

Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The first wave of research released in June 2016 gathered insights from March through May 2016 and revealed that most millennials believed people like them could have an impact on the U.S.

millennials 52

millennials Report Education Sample 52

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

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Email Marketing Report Revenue Marketing 49

Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

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elearning predictions Mooc LMS Price 150

Association Adviser

APRIL 27, 2018

Previously, she was editor of IFMA’s FMJ magazine and held editorial and marketing positions with Naylor Association Solutions, advising professional and trade association clients from a variety of industries. In college, I was part of the University of Florida Student Chapter of the American Marketing Association.

Houston 74

Houston Florida Nashville Library 74

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.

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Certificate Survey Recruiting Recruitment 59

Association Adviser

FEBRUARY 26, 2018

If you were the CEO of an association that strives to support applied technology professionals through training, credentialing, research, standards-setting and ongoing development of new competencies in any region of the world, where would you start? ISACA’s Beijing-based volunteer members after a meeting in October 2016.

Boston 61

Boston California Iowa New Jersey 61

Reid All About it

MAY 5, 2017

Hear unique perspectives from a researcher, technology partner and an association on the role of innovation in associations today. AENC Technology Roundtable (Raleigh NC). Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members. Do you wonder how to get started? Wed 5/10 at 9 a.m.

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Charlotte Raleigh Chicago Leadership 158

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Their persistent challenge is to find more technological, financial and human resources to make this happen.”. 2 spot on this list.

Communications 60

Communications Newsletter Survey Report 60

Beth Kanter

JANUARY 4, 2017

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Stay tuned for more information in 2017, but I will be very busy writing facilitator process guides based on my decades of experience as a trainer and sharing that on this blog.

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San Jose Kansas City San Francisco North Carolina 58

Association Adviser

AUGUST 30, 2018

In 2017 alone, take a look at these high-profile data breaches: PayPal – 1,600,000 accounts hacked; NSA data breach – 100GB of top secret data; California voter personal information – 19,264,123 records breached; Uber – paid hackers to delete stolen records of 57 million individuals and; Equifax data breach of 147,900,000 individuals.

How To 60

How To California Boston DC 60

Associations Now

JANUARY 25, 2017

While millennials got comfortable with technology at an early age, members of Gen Z were digital-first from Day 1. I’m slowly seeing research and data on Generation Z,” says Callie Walker, senior inbound marketing specialist with MemberClicks. “A In a 2016 blog post, Walker outlines a few “ what you need to know ” tips about Gen Z.

millennials 40

millennials Ohio Membership Management Survey 40

Association Adviser

JULY 11, 2018

Moss started the Georgia Manufacturing Alliance (GMA) in 2008 in response to what he perceived to be a lack of friendly, consistent events that educate manufacturers about production technology and trends. We provide a service for every division in a manufacturing facility: trainings on HR, trainings on safety, on sales & marketing.

Georgia 87

Georgia Education Directory Software 87

Beth Kanter

DECEMBER 17, 2020

AI is a uniquely powerful set of technology tools for making sense of enormous amounts of data. It also integrates marketing principles and human behavior models into its machine-learning-based model. Please join us on January 13, 2021, for a free webinar on AI & generosity to explore these issues further. Register for the webinar.

Software 36

Software Social Media Tools Communications 36

Association Adviser

JANUARY 2, 2019

We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We Consider investing in a new position or team to manage your growing career center. “We

How To 76

How To Project Content Recruiting 76

Associations Now

DECEMBER 21, 2016

Hopefully, you’re looking forward to some holiday rest and relaxation, and maybe you’re counting down the days to 2017. With the help of technology tools and the vast quantities of member data that associations collect, you can do this in more personal ways. Facebook told me that I made 151 new friends in 2016.

Review 40

Review Colorado Tools Education 40

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 62

Marketing Guidelines millennials Washington 62

Leading Learning

DECEMBER 3, 2023

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. It is not limited to adulthood or late adulthood.

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100