2016 Analysis Revenue Strategy 
WBT Systems
DECEMBER 13, 2016
With just a couple of weeks to the end of the year and a huge variety of association learning solutions being showcased this week at ASAE Technology Conference 2016 , it’s a good time to look back at the association learning trends that were predicted for 2016 and see which of these are still relevant.
ISAE
SEPTEMBER 14, 2023
Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!
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Leading Learning
MAY 19, 2022
So is non-dues revenue. In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. We tripled-checked the results of our analysis: 80 percent! That means more learners, learners have access to more learning, and revenue starts adding up.
Higher Logic
MARCH 30, 2017
Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Even fewer exist in organizations that tout transparency.
Higher Logic
NOVEMBER 28, 2016
In many places, the overall organization hasn’t figured out how satisfaction aligns with revenue. We used a client community to help the business socialize, and did onboarding to help customers feel safe and secure, then measured the migration strategy over time. Think multiple regression and analysis: what needs attention?
Higher Logic
AUGUST 28, 2018
Big things for your organization’s member strategy. This should be driving your content strategy. Delivering personalized, hyper-relevant content has transformed their engagement strategy. How do you think members like IASBO’s new strategy? These communities and activities then get saved back into the AMS. Hint: A lot.).
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.
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