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The Four Writing Tics You Must Leave Behind in 2016

Higher Logic

Take these sentences from a press release by hybris, a division of the software giant SAP, about a new “billing solution.”. Smart communicators find a way to say what they mean in simple language, even if it’s technically sophisticated. The cost is that you’re leaving your readers behind. Does that make you want to buy?

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Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. Read more about the acquisition in our press release. Why did we acquire Socious?

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Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support.

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Daily Buzz: How One Association Is Re-Creating History

Associations Now

The 1869 photograph is a historic image, and this new one could well sit next to the original for another 150 years,” PPAM President Melvin Guante said in a press release. That’s an increase of 12 percent from 2016. Like external messaging, internal communications should be goal-based , says Nonprofit Marketing Guide.

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Association Uses Facebook Live to Expand Education

Associations Now

“The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We But this wasn’t the first time AFCI used Facebook Live, which launched in April 2016.

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Group Takes Aim at Ad Fraud with Digital Advertising Blockchain Tech

Associations Now

The digital advertising industry drove $175 billion in spending in 2016, and marketers want to know the money they spend will bring in a valuable audience. The technology targets bot traffic and ad fraud to deliver transparency, security, and verified impression tracking, a press release notes. billion in losses this year alone.

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Why Is Your Association Still Sharing PDFs Online?

Associations Now

Still, associations use them for all sorts of reasons, including to share articles and press releases. — Ernie Smith (@ErnieSmithAN) June 14, 2016. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.