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Anticipating Trends Across Industries: A Case Study

Association Success

The way we plan for the future can make or break an association and its industry. Many years of working in the association space, and two very different industries within it, have taught me a thing or two about using foresight to an association’s advantage. At that point in time in the early 2000s, the golf industry was flying high.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy. Getting in touch with members through automation.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. Leverage Relationships with Industry Partners. About The Author.

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Why Video? A Micro-Learning Case Study

Association Success

In early 2015, we conducted research and determined that micro-learning was not only becoming a popular trend, but that it would be a viable learning method for years to come and that it transcends generational differences, according to Training Industry.

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Associations Work to Tackle Industry Workforce Shortages Head-On

Associations Now

Industries from tech to the trades are struggling with workforce shortages in their industries. Over here at Associations Now , we hear from a lot of associations about how their industries are facing workforce shortages. Other associations have approached the workforce shortage in their respective industries in different ways.

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Association Brain Food Weekly: 6.2.17

Reid All About it

Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation.

Raleigh 150
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Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

Industry consolidation. Research should be internal (consultation with members, staff, directors and other constituents) and external (sector better practices and research, case studies and literature). Wednesday, March 29, 2017 9:00 am – Noon in Toronto. April 03, 2017. May 4, 2017. Decreasing revenues.