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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230
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Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

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For a Good Time, Call on Members in 2017

Association Adviser

Have you resolved to network better in 2017? However you exchange your information, it has a certain look to it: the design on your paper card, the photos you choose for your online profile, the certifications you choose to include next to your name. Kelly Clark, Naylor Association Solutions. Hold an open house.

Florida 76
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

million open jobs in this country and only 98,000 were added in March 2017. Prior to the digital revolution, these credentials were called certificates of completion. Badges recognize program and certificate completion, with badge color based on skill level. What is the “Skills Gap” Problem? According to the U.S.

LMS 252
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Top 11 Chamber Management Software AMS Systems

GrowthZone

Manage membership data and communications. Communications module. Marketing automation. Email and text communications. Event and all-community calendars. In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Website and community features. Email marketing.

System 148
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Solutions Day 2023—Beyond Answers to Insight

.orgSource

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Back in 2017, we could see that business was changing. Our research resulted in two books dedicated to positioning executives for success in digital markets. Navigate Industry 4.0

Revenue 88