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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. It’s human nature—the ego at work. Membership numbers look good.

Survey 150
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Achieving Success in Diversity and Inclusion

Association Advocacy Chick

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. MB: We used the principles of scan, plan, implement, evaluate.

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Members Hire Industry Advocacy and Promotion

Potomac Core

In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process. Robert Newsome.

Industry 164
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Monday Buzz: Appealing to New Graduates

Associations Now

How to engage and recruit new graduates to your association. The class of 2017 has collected its hard-earned diplomas and is ready to head into the workforce. Now is a great time for your association to engage with and possibly recruit these new college graduates. — MICEFX.COM (@micefxsolutions) June 12, 2017.

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Hit the Road: Using Roadshows to Bring Education to Members

Associations Now

Meanwhile, the Exercise Association of New Zealand is currently in the middle of its Roadshow 2017. Second, roadshows could be a great way to recruit new members. Members of ASBA actually reach out to the association and schedule the roadshow to make a stop at their office. Have you ever taken your association on the road?

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How Strategy Can Lift an Association’s Spirits

Associations Now

According to a 2017 Heidrick & Struggles/George Mason University study, only about two-thirds of board members (67 percent) say they were trained on the association’s strategic plan, and only 60 percent on decision-making processes.

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Association Brain Food Weekly: 3.10.17

Reid All About it

2017: A Year of Disruption. Gain a better understanding of the economic environment and how structural changes will have an impact in 2017 and beyond. Member R&R: Better Retention and Recruitment for Your Association (Association Chat). Learn how to boost member recruitment and retention. Tue 3/14 at 1 p.m.

Raleigh 150