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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Association Brain Food: 6.23.23

Reid All About it

Amidst the prevalent doom and gloom about everything these days, I appreciate his hopeful (anti-Skynet) vision for the future, although I know we’ll encounter challenges along the way. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. Good stuff.

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Association Brain Food Weekly: 1.21.22

Reid All About it

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195
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Association Brain Food Weekly: 11.10.17

Reid All About it

Analyze emerging challenges and threats to association content strategy models. Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive.

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3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations.

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Association Brain Food Weekly: 6.9.17

Reid All About it

Everyone in the association and nonprofit community is encouraged to donate to this digital food drive which runs through June 21. Learn more about the food drive, participating teams and how to contribute on DelCor’s food drive page. Host: Marketing General Incorporated. Host: Marketing General Incorporated.

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Association Brain Food Weekly: 12.1.17

Reid All About it

The weekly list of free educational events for the association community… AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do.