Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

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Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s Keep learning! Tue 1/30 at 9:30 a.m. –

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Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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.orgSource

FEBRUARY 27, 2023

Back in 2017, McKenzie reported that: “By 2030, 75 million to 375 million workers (3 to 14 percent of the global workforce) will need to switch occupational categories. Digital markets don’t allow room to languish. Are communications skills strong across the organization? A culture of education is exciting.

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Team millennials Innovation New York 88

Slice-Works

JANUARY 11, 2017

What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more in paid social and I think that trend will continue into 2017″ says William Harris, Ecommerce Growth Consultant at Elumynt.com. “It’s not enough to simply pay for ads on Google Shopping.

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Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. 10 CAE credits. More info/register.

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Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

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Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

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.orgSource

MARCH 6, 2023

ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Trust is tied to value.

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Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? Roll the Presses.

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Associations Now

JULY 5, 2017

Also: Why you shouldn’t leave print out of your marketing efforts. Want to engage millennial members? — Wes Sovis (@wessovis) July 4, 2017. Associations are right to reach millennials digitally , be that through email, Snapchat, or a mobile-friendly website. Reconsider Print. Here's why. Other Links of Note.

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Associations Now

APRIL 19, 2017

By adapting to the preferences of millennial learners, associations have consequently benefited members of all ages. By tailoring professional development offerings to the needs of millennials, it’s likely that associations have improved the quality of education for members of all ages. Want to communicate a sense of being in command?

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Associations Now

MAY 22, 2017

Network for Good’s marketing blog shares a few ways to activate board members for fundraising that don’t require them to make a direct ask. — MemberClicks (@MemberClicks) May 22, 2017. Millennials and generation Z have different workforce requirements, along with different membership preferences. Next-Gen Needs.

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millennials Newsletter Member Engagement Marketing 51

Associations Now

JULY 24, 2017

Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia are looking to catch up. Also: How to craft a more focused communications strategy. WSJ reports that while the private accommodation market is only one-fifth the size of the U.S. Clear Communication.

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. CM : I joined AMPED in April 2017. hours away in Madison.

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Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)

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Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The report indicates that associations are getting savvier about digital marketing techniques. How are you performing in 2017?

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Associations Now

JUNE 2, 2017

Don’t let small marketing strategy blunders negatively affect the performance of your webinars. Make sure all of your hard works pays off and get as many eyes on your videos as possible by optimizing your marketing strategy. — CommPartners (@CommPart) June 2, 2017. Millennials are rapidly taking over senior positions.

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Association Adviser

AUGUST 23, 2017

DeBarr: Tools of engagement are the vehicles associations use to communicate and engage with members. DeBarr: If you’re doing an effective job of communicating and engaging with your members across multiple platforms, that itself will organically attract multiple advertisers, sponsors and other revenue generating opportunities.

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Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

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Associations Now

AUGUST 20, 2015

Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to help companies better identify with and target the 50+ generation. We know how to uniquely reach and communicate to consumers 50 and over better than anyone else, and we don’t rely on outdated stereotypes.”

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Associations Now

FEBRUARY 23, 2017

The American Marketing Association calls this the “social media multiplier effect.” — Chris Munz (@cmunzproject) February 23, 2017. Trim the fat: From a bump in open rate to saving money, Kivi’s Nonprofit Communications Blog argues why you should purge unengaged users from your email list. Contract Details.

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Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

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Social Media Recruiting Recruitment Software 62

SCD Group

MAY 23, 2012

I love working with and nurturing Millennials. And, I love presenting and facilitating discussions about Millennials and other generations in the work force. By 2017 (just five years from now), millenials will have more spending power than any other generation in America. communication.” Who Are They? at 4:31 PM.

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Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register. Host: Impexium.

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