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The Market for Adult Lifelong Learning

Leading Learning

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. It is not limited to adulthood or late adulthood.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Are You Done With Digital Transformation?

.orgSource

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. Back in 2017, a Wipro study found that one in five executives secretly believed that digital transformation initiatives in their companies were a waste of time. Those statistics were not surprising in 2017.

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Association Brain Food: 6.23.23

Reid All About it

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. 1 CMP credit. .

Metro 195
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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61
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With Interest in Lab-Grown Diamonds Rising, Groups Eye Expansion

Associations Now

Now there’s word of a new group that would focus on marketing in the space. The growth in awareness and acceptance has been on a classic hockey-stick curve, and it happened without any significant marketing,” Marty Hurwitz, the CEO of MVI Marketing, the firm that conducted the study, said in a news release.

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Gone Hunting: Add Scavenger Hunts to Your Meetings

Associations Now

Not only are they fun for attendees, but they can also help you market future conferences and secure extra revenue. The Sports Turf Managers Association used the Scavify app to host its first-ever scavenger hunt at its 2017 conference. In addition, a hunt could be a new stream of revenue for your meeting.