Higher Logic
AUGUST 9, 2018
In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.
Higher Logic
MARCH 30, 2017
The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals. We all need to take up the call to establish why and how an online community can – truly – be a successful business asset.
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Reid All About it
FEBRUARY 17, 2017
Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Host: KiKi L’Italien, founder, Amplified Growth.
Reid All About it
FEBRUARY 17, 2017
Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Host: KiKi L’Italien, founder, Amplified Growth.
Membership Marketing
DECEMBER 29, 2016
As the New Year gets started, it is a good time to review membership marketing plans and forecast where membership counts are headed. Here are three sample scenarios varying the new member input and renewal rate from the example above. It is called a Steady State Analysis. For example, with an input of 5,000 New Member over a.25
Achieve
OCTOBER 25, 2016
The final wave of the report will be collected through November and released in early 2017. Within the study, surveys are deployed monthly to 350 unique millennial respondents each month from March to November, with the final sample totaling 3,150. Achieve is a research and marketing agency for causes. Methodology. Download the.
Associations Now
NOVEMBER 29, 2018
In 2017, the AZA annual meeting was hosted by the Indianapolis Zoo, the location for Zoo Day. The happy hour included a beer garden with local breweries offering craft beer samplings. Visit Indy proudly serves as the official sales and marketing organization for USA Today’s “#1 Convention City in the U.S.”
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