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Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. So why bother with an elaborate strategy?

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Kim Lear, Keynote Speaker, #HLSF18. Cue the Aretha).

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. 55% of associations have increased personalization of member communications in the last year.

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

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Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

[Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. In the weeks leading up to the event (and following it) you can use your online community and mobile event app platforms to share knowledge. Award-Winning Success Stories from Super Forum 2018.

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Award winning: Ungated, CAI publications recognized for excellence

Ungrated

CAI places a high priority on producing content that informs, educates, and engages community association homeowners, volunteer board members, professional managers, and business partners. The resources, best practices, and solutions that get published on our blogs, newsletters, magazine, books, and digital channels showcase that commitment.