2018 Industry Member Engagement Recruitment 
Associations Now
DECEMBER 18, 2018
In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks.
Potomac Core
OCTOBER 30, 2018
What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. This is helping the Industry position itself with its global customer base.
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WBT Systems
JULY 31, 2018
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.
YourMembership
SEPTEMBER 7, 2018
Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. Seeking support in career growth and advancement will only.
Membership Marketing
JULY 26, 2018
2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel.
Reid All About it
JANUARY 18, 2019
Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Here are the educational events scheduled for next week. .* – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat). Ryan Law, CXL ). Barry Davret, Medium ).
Potomac Core
APRIL 23, 2019
Members Hire Constant Transformation. As Artificial Intelligence , the cloud, and virtual reality take hold , Industries will invest resources in Associations that are equally transformation focused. Despite profitability, Industries are using new technologies to prepare for whatever comes next. Reduces Industry costs.
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