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Association Takeaways from Dreamforce 2018 

Nimble AMS

Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. ” Customer 360 will provide a complete view of unified customer data across different Salesforce apps as well as with data from systems outside of Salesforce. Not to worry.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

When you abandoned the purchasing process, you prompted a marketing automation rule they had created that said, “If a customer puts an item in the cart and a certain amount of time passes without the transaction being completed, then send them this email reminding them to buy,” further prompting the system to send you an email.

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Association Brain Food Weekly: 11.30.18

Reid All About it

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. This concept comes from the corporate training world, but WBT Systems explains how you can tweak this idea to bring some learning buzz and momentum to your industry or profession. ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Tue 12/11 at 2 p.m. Thu 12/13 at 1 p.m.

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Finding the ideal association management software for your large organization

Aptify

Also, on-premises solutions often offer a greater ability to customize the system at a deep level, which can appeal to organizations with unique processes. That means your IT team can spend less time on ad hoc requests and more time ensuring your systems support your business processes. Chinese, Russian, Japanese, etc.).

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Association Brain Food Weekly: 12.15.17

Reid All About it

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. WBT Systems explains why many employers are so lame about professional development and how your association can help them evolve. Ugh, Neanderthals.

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What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. Generally, when you have low open rates, the problem isn’t necessarily that an organization has poor subscriber engagement rates or their marketing automation system is failing them, but rather they are engaging poorly with their subscribers.

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