Associations Now

APRIL 19, 2019

Keeping certifications in the domain of associations at [link] #assnchat #assnprofs pic.twitter.com/s969WlcmUJ. — Association Success (@assn_success) April 19, 2019. Is your association falling victim to these nine barriers of innovation ? The history of your organization doesn’t solidify its future. Other Links of Note.

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Certificate Guidelines Email Marketing Technology 81

Higher Logic

MAY 29, 2020

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

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Social Media Tools Member Engagement Revenue 254

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

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Associations Now

NOVEMBER 14, 2019

As nonprofits develop from start-up to adolescent, many founders continue in their initial leadership role, preventing innovation and new ideas from emerging,” says Karolyn Benger on Blue Avocado. Organizations that cultivate an environment of open expression benefit from innovation and the vibrancy of fresh ideas.”.

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MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Rosen, President of ML Innovations, Inc.

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FEBRUARY 14, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Presenter: Kyle Barkins, Co-Founder and Chief Innovation Officer, Tapp Network. Host: ASAE.

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JUNE 19, 2020

They see associations stretching their innovation muscle, learning new skills, reassessing assumptions, discovering ways to improve, and summoning up the courage to take tough steps forward. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Pandemic silver linings. Mon 6/22 at 2 p.m. –

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.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.

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Revenue Certificate Blended Learning Discount 53

Delcor

DECEMBER 7, 2018

In a competitive job market, such talent may best be accessed by outsourcing rather than trying to recruit and retain in-demand experts. An IT market study from Deloitte Consulting said that 60% of enterprises are expected to move their IT systems to the cloud by 2019 as a part of their digital transformation initiatives.

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Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Our topic this month is association finance innovation. Subscriptions. More info/register. More info/register.

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Revenue Tools Education Member Experience 39

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Review Education Tips Technology 85

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AUGUST 24, 2018

He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit.

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OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report.

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FEBRUARY 28, 2020

The weekly list of free educational events and resources for the association community… One of my soapbox topics is associations taking a more holistic and innovative approach to sponsorships, so I enjoyed reading this MemberSuite post on sponsored experiences. Lifecycle marketing is where it’s at, says Julia McCoy at Marketing Profs.

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NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Tue 11/5 at 12 p.m.

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JULY 19, 2019

Billhighway shares the stories of three associations that took a successful and innovative chapter program, put resources into it, scaled it up, and then gave it back to all their chapters— trickling up chapter innovation. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Peruse this checklist to find out. Ann Handley, Emma ). David Nield, Wired ).

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

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Content Education Recruiting Recruitment 39

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Marketing Mooc Course Education 52

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. You know I’m all about free. or subscribe for updates.

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Chicago LMS New York Content 37

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SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Are they a good way for an association to “start to get into the business of certification?” ” Do they carry the clout and legal weight of a regular certification?

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MARCH 6, 2020

At CEX 2019, many CRPs (that’s component relations professionals, in case you didn’t know) shared their chapter success stories. You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Association Adviser

NOVEMBER 26, 2018

Following a restructure at AMA, I found myself in the job market. Associations invest reserve funds to create innovative IT solutions that enable members to complete their roles more effectively and differentiate themselves within a discipline. At the time, it was Deputy Executive Director, a common title in the association world.

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Certificate Education Technology Course 60

.orgCommunity

NOVEMBER 29, 0002

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. At the 2019 digitalNow conference , Dr. Radhika Dirks, CEO and co-founder of XLabs , talked to an audience of association executives about her work with moonshots. Why get disrupted when you can disrupt?

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.orgCommunity

AUGUST 29, 2019

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. At the 2019 digitalNow conference , Dr. Radhika Dirks, CEO and co-founder of XLabs , talked to an audience of association executives about her work with moonshots. Why get disrupted when you can disrupt?

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Education Michigan Mooc System 45

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JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Amy Gitchell, Marketing Specialist, GrowthZone AMS.

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Las Vegas Case Study Conference LMS 370

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JANUARY 24, 2020

Attention trumps creativity and innovation. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Where did Americans move in 2019? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. We’ve lost our way. 1 CAE credit.

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