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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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Daily Buzz: Doing Inclusive Marketing Right

Associations Now

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads.

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Association Brain Food Weekly: 1.18.19

Reid All About it

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Laurin is a leader in event promotion and member engagement strategy at her organization. While women have made great strides in the U.S. workforce, they are still vastly underrepresented in STEM jobs. Download now

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This is the most valuable kind of marketing you can get

Association Success

Word of mouth advertising is one of the most powerful tools an organization can hope to gain. For more recent data, take a look at the report from marketing firm BrightLocal , which found in 2019 that 82 percent of consumers look for online reviews of local businesses, including 52 percent of 18 to 54-year-olds who said they “always” did. .

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Daily Buzz: Using Data to Diversify Your Organization

Associations Now

No matter the industry, it’s important for organizations to be diverse. How do you promote diversity within your organization? First, gather data to find out why your organization is not reaching diverse candidates. From there, your organization can create a plan of action that is backed up by data. Other Links of Note.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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